Focus Newsletter – February 2010

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Contact Us:
8906 E 67th
Raytown, Missouri 64133

In This Issue

Get Real  New Website
School & Sports Training New Products
Web Wednesday  My Photo Book 
Did You Know Hittin’ The Road
More Winter Print Specials

websiteNew Website is a Wow!
H&H customers logging on to our web site on Monday, January 25th, were greeted with a totally new experience. The old site was gone….the caterpillar was no longer encased in a cocoon, but had emerged as a beautiful new butterfly! Welcome to the new and visually delightful!

The feedback we have received to date has been overwhelmingly favorable!  We are glad so many of you like it!  We have also received suggestions and information on areas that need to be tweaked.  We appreciate and continue to encourage your feedback and suggestions!

Obviously, any web site exists primarily as a communications tool.   Our old site was not progressive and was just plain difficult to manage….it demanded a total makeover.  The technology used to build this new site is such that we can now be much more responsive in adding new products, services, information, and the sharing of experiences between customers.  It will simply be a better tool as we move forward to help us communicate with you and to help you grow your business!

Our webmaster is hard at work as this is a “living” communication.  Be sure to visit and explore the site on a regular basis as it will be continually updated.  You’ll quickly see that we are expanding the unique interaction….the special relationship, if you will, that exists between H&H Color Lab and its valued customers as we continue to add, tweak, link  and improve the multitude of information that our website contains.  We take any suggestions you have seriously and implement them as possible! 

Navigation on this site is multifaceted…..there are many ways to access the same information. 

        · The carousel is one.  By placing your mouse and clicking on the image at any point, it will display the section name and take you to the page of like products.  Also, below the carousel are quick links to these same pages. 
        · The “bread crumb” trail is another.  Once in a product section, you can use the “bread crumb” trail to quickly navigate back to where you have been. 
        · The site map is great for when you are in a hurry and want to go to a specific page.
        · Once in a specific product page, you can easily drill down to pricing or additional information about the product without having to leave the section.
        · The search engine is a convenient tool when you are not quite sure where to find what you are looking for.

This is a visual site….designed to provide you with images of our products as another great communication tool.  (We constantly hear, “I didn’t know you offered that product!”)  Now you’re always just a click or two away from going directly to the information you seek, be it your own password protected studio information page, our complete product line, our software resources, the University and web classes or information about better using our products and services.

Log on and start “mousing around” to enjoy a whole new portal to H&H Color Lab!

newprodsNew Products 

New Jewelry Item

photographic jewelryThe newest addition to our jewelry line is our charm necklace, Lauren.  This necklace includes two photo charms and a silver heart charm.

The large heart photo charm measures 1 1/16 x 2 1/16, and the small square charm is 1/2 x 1/2.  The 21-inch textured cable chain features a large textured cable insert with a garnet colored bead.

New Album Selection  

Economy flush mount AlbumOur new econo album is the perfect selection for the budget conscious client.  It comes in 5×5, 8×8, and 10×10 and has a black leather cover.

Design 10 pages/20 sides, drag-and-drop them in eZSuite and let us do the rest!  With a three-day turn around time, you’ll be delivering your album in no time.

Square Minis 

square mini photo albums

You like our skinny minis, but you wish you had a bit more room to work with?  Maybe you’re looking for something a bit different?

The square mini may be just what you’re looking for!  Measuring 2×2, these provide yet another way to market your studio.

Wallet Tins  

wallet sized photo tinJust in time for Valentines Day, Mother’s Day, and graduation, these 3 7/8 x 2 7/8 metal tins have your image printed directly on the lid for a personalized touch.

These are a great accompaniment to our accordion wallets with metal covers, too, when you order rounded corners. 

wpsEven MORE Winter Specials

Don’t forget to take advantage of our Winter Print Specials!  You can also see our photo lab’s specials that are continuing from last month.  For the month of February, we’re adding two more!  Orders must be received via eZSuite by 11:59pm on February 28.

Gallery Wrap Special

gallery wrapsBoth Pearl AND Canvas-Our wraps are outstanding…here’s a chance to try them!

25% Discount on Canvas Gallery Wraps 16×16 and larger

25% Discount on Pearl Gallery Wraps 16×16 and larger

Coupon Code: CanvasGallery2010

Metal Print Specials

If you haven’t ordered our metals before, now is a great time to see this amazing product!  Show it – sell it

metal float frame Large Metals Print Special

  • 25% Discount on Metals 16×16 or larger
  • Coupon Code: LargeMetal2010

Metal Float Frame Special

  • 20% Discount on Metal Float Frames
  • Coupon Code: MetalFloatFrame2010

ctbNew Software makes Designing Coffee Table Books Quick and Easy!
Don’t forget to check out our new software that makes designing coffee table books easier than ever!  Choose from a library of preexisting templates and let it do the rest, make changes to the templates to give it your own style, or design them all on your own.
If you haven’t seen it  yet, click here to see the video that Jeff created, showing how he designed a coffee table book in less than 2 minutes!  Download H&H’s My Photo Book software today! 

schoolsportsSchool and Sports Programs for 2010 
If you’re considering entering the profitable school and sports markets in 2010, there’s no better fast track learning programs than those offered by H&H University. There are three learning tracks offered:
  1. For the beginner school photographer, we suggest the School Photography 101 web series.  Each month will discuss an aspect of school photography from organizing your school calendar, to school products, getting the school contract and equipment and workflow.
  2. For the more complete and advanced educational experience we suggest attending a multiple day Boot Camp for either school or sports training.
  3. For quick exposure to sports photography, we suggest our Jump Start Sports program.
Boot Camps are held at the lab and deliver an intense, fast-paced, yet complete discussion to tackling the unique school and sports markets.  Marketing, photography, software and work flows are covered in depth. You’ll leave prepared to take your school or sports assignment to the next level.

Our School Boot Camp is scheduled for June 14-16, 2010

Our Sports Boot Camp is scheduled for July 19-21, 2010

Our Jump Start Sports programs are more of an introduction to help you get off the ground shooting team sports.  Or, if you are sitting on the fence trying to decide if this field is right for you, it can encourage you with the opportunities and educate you with the challenges involved. 

Our current plans are to hold one day Jump Start Programs in Indianapolis, IN, Columbus, OH, and Nashville, TN, during the week of April 12th through the 16th.  The actual dates for each city have yet to be decided upon. So if you’re close to any of these three cities and want to attend, pencil out this week and watch the University section of web site for actual city dates and times.

Additional information and registration links can be found on our web site within the University section.

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Web WebWednesdayWednesdays

calendarMark your calendars for Web Wednesdays–You can count on a web class every Wednesday.

Discover all the new photography classes we have this month.

Don’t forget:  All of our web classes are recorded.   You can find all of our training videos under the discover/hh university/training videos section of our web site.

Featured Web Class:

This month we will continue with our two series of web classes:

Marketing Web Series

Our marketing series will talk about Easter promotions-Teri Ritter will model how to plan an Easter promotion from calendaring it, suggestions on when and how to market the promotion, what products you can offer, and discuss what marketing pieces to use. We will provide a “to do list” of how to execute this promotion and pre-designed Easter graphics and templates.  If you have never done an Easter/Spring promotion, this class will get you started in the right direction! 

School Photography 101 Web Series

This month we will tackle some very basic and practice aspects of school photography….the school calendar, school product line and sales

View our entire list of online photography classes

diduknowDid You Know… 
…that when leaving a voice message for a customer service representative, please remember to always include your name, studio name, account number, and phone number. Leaving a brief, but adequately detailed, description of your request will allow our staff to have immediate answers when they return your call.

…that once again it’s time to remind our local delivery accounts to return the H&H plastic delivery bags you are holding . We’re running low and need them for recycling!

What: Real Excited About Learning

When: March 20 – 22
Where: Once Upon a Lifetime Studio
Mt. Vernon, Illinois

REAL is the instructional team of Nick Wheeler and Joe Schulz.  It was created by Joe and Nick to bring you down-home instruction that is designed to provide a jump on your competition.

Nick and Joe pride themselves in being photographers that teach and not teachers that photograph.  This event is limited to only 20 studios in order to provide a great hands-on workshop that can truly leave you equipped to make more money and take better images!

This year, an added bonus, Dave Mullinex is teaming up with the Real team for the first time ever!  This dynamic trio will be an open book to cover what has made their studios successful in photography, philosophy, marketing, sales and Photoshop!

If you are interested in this special opportunity, call Joe’s studio at 641-682-7586 to sign up!

H&H is also proud to sponsor Nick Wheeler and Joe Schulz at the Mid America Regional Convention (MARC), February 18 – 21, in Indianapolis, Indiana. You won’t want to miss their program on February 19th!

conventionsWe’re Hittin’ the Road! 

Convention season is in full swing!  Here are the places you can find us in February:
February 6-9 – South Carolina State in Columbia, SC
February 6-8 – Western States in Pasedena, CA – H&H is proud to sponsor Scott and Adina Hayne!
February 18-21 – MARC in Indianapolis, IN – H&H is proud to sponsor Nick Wheeler and Joe Schulz, Scott and Adina Hayne, and Tim Meyer 

February 19-23 – Michigan State in Troy, MI – H&H is proud to sponsor Blair Phillips!
February 21-23 – PMA in Anaheim, CA
February 26 – March 3 – North Carolina State in Durham, NC

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