Ornaments – Photo Lab Product Spotlight
While packaging some outgoing orders today, I realized that I needed to share one of my initiatives with you.
H&H has numerous holiday ornaments – metals, porcelain, pewter and acrylic. The metals come in 4 shapes and H&H even has downloadable templates that make the design process a breeze.
I share this with you because I use these ornaments to build “lifetime clients”.
When packaging large orders during the Holiday Season – I will bonus an ornament using an image from the session and use it as a gift tag on the packaging. The order must be large enough so that the profit margin is not negatively impacted….but with the low pricing on these ornaments, it is easy.
This tradition has built sales for me, as nearly 60% of the time the client will order additional ornaments to give as gifts to other family members, etc.
I also have clients that specifically schedule their appointments during the fall every year so that they can receive an ornament annually. It has become a tradition…thus feeding my goal of building “lifetime clients”. My clients love to add a “new” ornament style to their collection each year.
H&H has more ornaments to choose from including pewter and acrylic too – be sure to explore all the options and start building your “lifetime clients”.
Guest post written by Teri Ritter of Teri Ritter Photography. Teri has been in photography industry for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies. Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere.