Recommended Reading for You and Your Business

Today we have another blog post written by Teri Ritter, of Teri Ritter Photography.  Teri has been in business for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies.  Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere.

This time of year is when we begin rethinking our business strategies, positioning, goals, etc.  To assist in that process here is some recommend reading material to provide some overall objectivity in this ever-changing environment.

Purple Cow by Seth Godin

Great book addresses how to differentiate yourself and the importance of doing just that!

The Greatest Salesman In The World by Og Mandino

Very inspirational book about empowering yourself to be successful.  Has some great thoughts about entrepreneurship, life, etc.

Very easy read

Build To Last by Jim Collins

Reviews how visionary companies succeed.  Translates into how to build your company into a success.

Checklist Manifesto by Atul Gawande

Interesting insights into how well designed processes can reduce errors and streamline systems – GREAT for workflow development!

Tipping Point by Malcolm Gladwell

Reveals how “focused” advertising can be more effective than national campaigns to a broader audience – Great help when just starting to get an organized marketing/advertising plan together

Light the fire, sit down and read this Fall.  Enjoy!

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