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Top Three Common Social Media Management Mistakes You Should Avoid!
It’s just as important to know what not do as it is what you should do.
Fortunately, it’s a simple enough matter to steer clear of these three, all-too-common social networking mistakes.
Mistake #1 – Sporadic, inconsistent engagement — One of the worst things you can do is binge-appear for a few days — then disappear off the face of the planet. This mistake is harder to avoid for new marketers than you might think: One gets busy; deadlines loom and crisis emerge. Next thing you know, it’s been five days since you last logged on to Facebook.
Nothing brands you as unprofessional and/or new, faster than inconsistency!
Mistake #2 – Ignoring social media tools — This is rather like walking 1000 miles to reach your destination, instead of getting on a plane. You’ll get there in the end (maybe) — but you might miss the party. Professionals who increase their reach quickly and pack the most punch always use management tools such as HootSuite or TweetDeck, but also keyword-based, people-finding tools like Twitter Advanced Search and social-analytical tools such as Tweet Grader.
If you only connect with the people you already know, your reach will stay small. You need to find more targeted contacts — not just more bodies.
Mistake #3 – Fragmented social presence — Your social networking should integrate with every area of your online presence: Websites, blogs, articles, profiles — and social media. There are simple tricks you can use to help present this brandable, easily-identifiable “feel” to every appearance. Make sure you use the same profile photo and/or signature across all your sites. Use the same color theme across your social sites, blogs and websites. Provide links to your other sites ie. blog, Facebook, Youtube, Twitter, Google+, etc. Finally, prompt your followers to connect via other social site or website badges.
Make sure every appearance supports what you’re doing on other sites. (Think of it as one big campaign, rather than a whole series of disjointed efforts.)
Meanwhile, it’s time for some homework:
- Analyze your online appearances (websites, blogs, social networks) and add links and badges, where missing.
- Create an easily-accessed, standardized “style sheet” of logos, colors, links, badges and graphics to be included in all new sites and network.
- Standardize your profile photo across all platforms
Georgia McCabe takes us through some useful tips and tricks for optimizing Facebook activities. Interesting ways for navigating Facebook and for getting the most for your efforts. As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” appear in print in the book entitled The Relationship Age, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photo lab.
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