Professional Photo Lab and Photo Printing Blog

Learn how professional photographers can use three great new social media apps to increase their social media engagement:

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Today’s post is very much a blanket guide intended to give you ideas that you can  implement in your social media marketing strategy.

It’s important to note that your business is individual and you may need to find what works best for you.  You have been hearing a lot about social media. “It’s the wave of the future! The new marketing frontier.”  While I for one certainly appreciate the enthusiasm,  I will tell you it’s not a magic wand that all of a sudden has business rushing to your door.  It’s just plain hard work.

I’ve found that one size does not fit all. This means where one business may have success with using Twitter, for example, another business may struggle.

That being said, here are three ways to promote your business online right now:

1. Facebook Fan/Business Page
2. YouTube
3. Twitter

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In today’s video post from guest blogger Georgia McCabe, we discuss how professional photographers can best use Facebook to run contests that build up their following. Tips, Ideas, Rules & Regulations, and much more!

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It’s just as important to know what not do as it is what you should do.

Fortunately, it’s a simple enough matter to steer clear of these three, all-too-common social networking mistakes.

Mistake #1 – Sporadic, inconsistent engagement — One of the worst things you can do is binge-appear for a few days — then disappear off the face of the planet.  This mistake is harder to avoid for new marketers than you might think:  One gets busy; deadlines loom and crisis emerge.  Next thing you know, it’s been five days since you last logged on to Facebook.

Nothing brands you as unprofessional and/or new, faster than inconsistency! (more…)

Social media, social media, social media blah blah blah…

Ok – so I know you have all heard a lot about social media. You are either totally in love with it or sick and tired of hearing about it. Maybe a little of both.

No matter where you are with it, social media really is just ‘the internet’. The internet itself has morphed from a monologue into a dialogue and now more than ever information, news and rumors spread at unbelievable speeds. Easily defined it’s a conversation, a dialogue, it’s the world connected in ways that have never been possible before. That’s why you need to at least understand what social media is and how it affects your business – and your email list.

People can either love you, hate you or know nothing about you. Of course you want to use social media to get people to love you. And you can also use social media to get people on your email list. (more…)