More Support For eZevent Users
School and sports photographers that use eZevent and specifically the eZmatch features within eZevent now have additional support from H&H to help their business grow.
Photographers using the scanning system in eZevent use a scanner for each camera at a shoot to scan subject and package ordering data for importing with images into eZevent for ordering products and service items.
The new support is a scanner rental program from H&H. This program is designed to allow photographers that are growing their business and have a need for an additional scanner for the occasional shoot. This is a great way to have scanning capabilities without the investment of a scanner until your volume grows to warrant the purchase of an additional scanner.
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We are excited to offer two opportunities for special pricing on our 8.5×11 
Wow! We had a great response to our contest, so let’s take a look at all of your awesome sports action photos:
photo by Tim Schmit-Sidelines Photography
photo by Amy Matthews-Amy Matthews Photography
photo by Tamara Roberts-TR Photography
photo by Ashley Wilson-Ashley's Photography
photo by Llew Wenzel-Wenzel Studio
photo by Fred Dickinson-Fred Dickinson Photography
photo by Liz Chivvis-Liz Chivvis Photography
photo by Nicki Smith-Steve Larson Studio
photo by Melissa Deufel-Melissa Deufel Photography
photo by Jean LeMunyon-Capture It KC
photo by Dick Donithan
photo by Fred Dickinson-Fred Dickinson Photography
photo by Tim Schmit-Sidelines Photography
photo by Llew Wenzel-Wenzel Studio
photo by Ashley Wilson-Ashley's Photography
photo by Jean LeMunyon-Capture It KC
photo by-Melissa Deufel-Melissa Deufel Photography
photo by Tamara Roberts-TR Photography
photo by Nicki Smith-Steve Larson Studio
photo by Amy Matthews-Amy Matthews Photography
photo by Liz Chivvis-Liz Chivvis Photography
photo by Fred Dickinson-Fred Dickinson Photography
photo by Tim Schmit-Sidelines Photography
photo by Llew Wenzel-Wenzel Studio
photo by Jean LeMunyon-Capture It KC
photo by Melissa Deufel-Melissa Deufel Photography
photo by Tamara Roberts-TR Photography
photo by Nicki Smith-Steve Larson Studio
photo by Amy Matthews-Amy Matthews Photography
There are a lot of AWESOME images here, showing sports action photos! The judging was tough for our employees, but they have decided upon a winner.
The winner of our Sports Action Photo Contest is “Butterfly.”
photo by Jean LeMunyon-Capture It KC
Congratulations, Jean! Send an email to me when you’re ready to order your sports water bottle!
Thanks to everyone for playing along! Look for another contest in August! Also, feel free to leave a comment and let us know which image(s) you like, and why.
Today we have a guest blog post from Paul M. Walsh of Walsh Photo in Bennett, WI. With 20+ years experience as a photojournalist, he specializes in editorial, sports, general assignment and aerial photography. In 2002 he was named Ohio Newspaper Photographer of the Year by the Associated Press. He has had images published in Sports Illustrated, Time, Newsweek, and USA Today.
As a former daily newspaper photographer, I have been to a lot of sports picture days over the years. I used to have 38 schools that were in my newspaper circulation area in Cleveland, Ohio. I attended sports picture days for one reason only – to get a head shot of every varsity player and coach, as well as a team photo, with advance permission from the athletic director.
I would use these for the sports section tabloids, as well as for file photos for Player of the Week, etc. This kind of event was a real headache for a newspaper photographer who also had to produce a newspaper every day.
This would also be a unique way to get your foot in the door with a school, and to keep a contract. Supplying the local newspapers and TV stations with file photos of the varsity athletes is of great value to these media outlets. It is also something that they don’t typically have time to gather and that is usually needed on a deadline. The media outlet may also print that the photo was courtesy of “ABC Studio”. (Free advertising!)
This is an idea that will cost you very little for expenses. It will also build your relationships with the school athletic director and add to your contacts with the sports editors from TV stations and newspapers.
Due to your efforts, when watching the sports update on the ten o’clock news and your team is mentioned, there will a headshot of that athlete instead of a stock graphic.
What you would need to supply is:
- A good head shot of each athlete with the jersey and correct jersey number for that season.
- A roster supplied by the athletic director.
- A playing schedule for that season.
- A team photo.
- And possibly a few posed action shots of the top players from the team.
- Remember to have each JPG file named with the player’s name, and the whole package should be noted that this is for EDITORIAL USE ONLY!!
This is something that no regional or national studio is going to offer. Your competition isn’t going to think of this one. The school will not want to lose this great service you are giving to them. You are going to build relationships with sports editors. A “win/win”!!
Photo Contest – Sports Action Photos
It’s time for another contest! With our Sports Boot Camp right around the corner, we’ll make the theme “Sports Action Photos.” These can be actual action shots, posed action, or anything that says “Sports Action Photo” to you!
photo by Frank Harrison
You can submit as many as three entries, and the deadline is midnight on July 16, 2010. Simply email them to me at rachelf@hhcolorlab.com with “contest image” in the subject line of the email. Tell me your name and studio name as well.
All images will be posted and credited when the winner is announced on July 20. This time, we’re giving away our newest product! The winner will receive one of our brand new aluminum photo water bottles!
Today we’d like to offer a guest blog post, written by Teri Ritter, of Teri Ritter Photography. Teri has been in business for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies. Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere.
7 Ways to Boost Sales in Slow Times
1 – Summer Time is time to go “after” the high school senior market. Find 5-10 2011 seniors and give them full sessions and a few products in exchange for showing your work around. My philosophy has always been “If I can sit someone in front of my camera, I can sell at least 600.00 worth of work.” Thus, I’ll give away my time and a little product in return for a lot of future paying sessions. High school seniors select their photographer based on word of mouth 9 times out of 10. What better way to get your name out there than have 5-10 people walking around showing your great work and selling you? Works for me!!!!
2 – This is peak time for street fairs and festivals. Rent a 10×10 booth for about $100 – 150.00 and set up a beautiful display of your work. Use a pop up tent, as well as some tables and fabric to truly make it the class act that is representative of your work. Display all of your unique and different products. It is especially important to display some large (24×30) framed portraits and metals for the wow factor. Get people to stop and look. Have a special offer for a session that is only good when a certificate for the session is purchased at the festival. For example: A family portrait session AND an 8×10 print for 75.00 (normally 150.00 price). You need to have certificates created that indicate the details and a “use by” date.
You may also want to have a drawing for a FREE product, collecting contact information on the entry card. This allows you to gather information to use for your email marketing campaign.
3 – Get serious about expanding into schools and/or sports. Don’t just think about it, do it! Target a league or two and go out and get it. Right now you can go after youth football and soccer. Sports and schools offer great revenue streams. Check out the H&H Boot Camps and attend them to learn how to do this. Don’t let it pass you by. I have added thousands of dollars to my revenue stream by adding just a little sports into the mix.
4 – Fundraising auctions offer great ways of getting your work seen. Donate an item, or a sitting to the auction, asking one thing in return: The venue must allow you to display your work and information in a way that all people attending will see it. This is another low cost way to get your business exposed!!
5 – Use social marketing. It is imperative, if you wish to grow your business and thrive, that you utilize social marketing to its max. Keep your website up to date and have a blog on it that is added to at least once per week. Remember: Everything else you do is designed to drive people to your website. Use your Facebook fan page to post slide shows of sessions.
Include a video of a session in your packages, especially for high school seniors, so that they may post it on their facebook page. Just be sure that you brand it. Each time this video is viewed, it is marketing your business. Use Twitter to advertise yourself. Twitter should be used to post about immediate events. For example, if you do a street fair, tweet that you are at the street fair and the next 5 people to come to your booth will receive a free session. Choose something very compelling. Twitter should be in your marketing arsenal to drive immediate results.
6 – Look for fundraising opportunities. Offer mini family sessions to your pre school as a fund raising opportunity for the preschool. The venue receives a portion of your reduced sitting fee AND 10% of all sales in return for allowing you to offer the special to their families.
7 – Consider pet photography. Pet photography is one of the fastest growing segments in the photographic industry. Work with your local pet store to have a day in the pet store for owners to bring in their dogs and cats to create a fun portrait.
Bottom Line – You need to think outside your box if you want to Boost Your Sales in Slow Times. These ideas will help you do just that
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