Professional Photo Lab and Photo Printing Blog

One of the most common complaints I hear from photographers is that that their clients only order small gift prints.

To which I always ask “Do you show them anything else?

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Learn how professional photographers can use three great new social media apps to increase their social media engagement:

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In today’s video blog post, guest blogger Georgia McCabe describes sample holiday campaign ideas and how professional photographers can increase holiday sales with Social Media:

Guest Post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” appear in print in the book entitled The Relationship Age, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.

In this video we will explore using the Auto Align Layers option in Adobe Photoshop. We can use this feature to easily remove objects in an image as well as do head / body swaps in portraiture.

As professionals, it’s again time to face the future in photography, because the future isn’t very far away. It’s time to prepare to face an entirely new photo market. Of course, I know you probably are already heavily into digital, as is a large portion your customer base. But I’m not referring to digital capture and printing; I’m talking about an entirely new photo ecosystem; I’m talking about a new, connected digital photo usage model. I’m talking about a world where smart, multipurpose networked devices will be capturing and displaying the lion’s share of consumer images. With this inevitable development, more and more consumers will be enjoying their images entirely on “soft display” devices. Devices like SmartPhones, pads, computer screens and connected, flat panel, home entertainment systems. I’m talking about a world where images magically move, reside and are accessible from… the “cloud.” Apple’s iCloud idea is just a small beginning.

Why will consumers change? It’s pretty simple and results from how badly the first wave of consumer digital solutions was designed and launched. Today, consumers dutifully shoot family pictures on their digital cameras and after instantly verifying that they got what they wanted from the camera display (in old word terms…”the picture came out!”), they just leave the files on the camera card. Remember the joke about rolls of consumer film with pictures from two Christmases. Consumers have always felt the responsibility to take family pictures but often did little with them.

Today’s digital solutions for consumers are perhaps even worse than film. Sure it’s easy to take pictures, but once taken, it’s a lot more complicated to decide what to do next and there are consumers who just fill one memory card and then just go out and buy another! Cards are getting bigger, so now they can fit 2 or 3 Christmases…and they will! (more…)