Georgia McCabe has spent her 30 year career at the intersection of photography and digital technology. As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” will appear in print in the upcoming book entitled The Relationship Age, by social media guru Mari Smith. Georgia is a frequent guest blogger for H&H and has put together this list of ideas for enhancing marketing partnerships.
While photography can be a very solo pursuit, marketing your photography business doesn’t have to be. Check out these ten tips on how to effectively market your business using community partnerships!
1. Team up with a Café
Ask a café or restaurant owner to display your prints and they’ll get free decoration while you get sales.
2. Hair Salons
Talk with local salon owners about using your pictures as decorations for the salon. Once you have an established relationship, consider seeing if they would be interested in taking before and after shots of clients to feature in the salon.
3. Children’s Locations
Identify local companies that offer kid-friendly lessons; dance studios, karate studios and horseback riding stables are great places for you to take interactive photos that can be offered to the company for placement on their marketing materials or Facebook fan pages.
4. Nursery Schools
While elementary schools may have pre-established school photographer contracts that will be difficult to infiltrate, nursery schools usually do not. Offer to take class and/or individual nursery school pictures for a nominal fee. This is a great way to build your credibility amongst the school community while getting your name out to a key demographic
5. Job Fairs
More and more people are relying on traditional job fairs to help them find work. Speak with the job fair organizers in advance and offer to take professional headshots of the attendees. Consider doing this for free as it is a great way to expand your audience while garnering plenty of attention.
6. Pet Lovers
If you like photographing cats and dogs, try teaming up with a pet store, a doggy day care or a kennel. Again, they can host or sell prints while you get to market to a targeted audience.
7. Bridal Shops
The bridal community is always in need of photographers. Team up with local bridal shops and offer to place some of your bridal pictures in the store as decoration. If you have a well developed relationship with any bridal service provider in your area, discuss the possibility of offering joint packages where bridal and engagement photos are included with another bridal service.
8. Social Clubs
Social Clubs like the Rotary are always hosting events that need mementos. Get in contact with a local social club and ask if they need a photographer. Offer to share the proceeds of the sales with the organization.
9. Join a Band
Find a local group on the up, sign an exclusive agreement and make band photos and t-shirts to sell for a royalty on their site and at their gigs.
10. Facebook Places
Just launched, Facebook Places allows users to check-in to places they visit and tag friends. Consumers can find out about deals at nearby coffee shops, restaurants and retail stores, which they can redeem by checking in via Places. Why not consider approaching a local establishment and offer up a framed print or a discount for your services. Just another creative marketing approach using today’s technology.
Take advantage of the available connections in your community to help successfully market your photography business!
Today we’d like to offer a guest blog post, written by Teri Ritter, of Teri Ritter Photography. Teri has been in business for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies. Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere. Today, Teri talks to us about finding inspiration.
Everybody is very busy this time of year and burnout is running rampant. For the next couple of months it is pedal to the metal. However, I challenge you to take the time to find some inspiration to make this a brighter time of year. Not so nerve wracking, but more fulfilling for you and your business.
1. Start an inspiration notebook TODAY.
You have old notebooks sitting around. Just put a label on it and christen it My Inspiration Notebook. Now, when you look through a magazine and see an image that touches you or inspires you, tear it out and throw it into your inspiration notebook. Do the same with quotes, cool marketing pieces, and anything that you see, touch or feel that inspires you. It all goes into the notebook. Periodically (at least once a month) sit down with a cup of coffee or tea and peruse your inspiration notebook. Challenge yourself to incorporate methods, products, sets, and lighting into your world. (more…)
Motion Images – We Have a Winner!
There was another great response to our photo contest this month! We asked you to capture motion, and you didn’t disappoint. Here are the submissions to our motion photo contest:
image by Sue Potter
image by Sue Potter
image by Jay Carey
image by Jeremy Martin
image by Tina Daily
image by Donna Carter
image by Laurel Riffey
image by Elizabeth Smith
image by David Dudley
image by April Yost
image by Jim Knox
image by Ginger-Kathleen
image by Jim Knox
image by Judy Pristash
image by Judy Pristash
image by Judy Pristash
image by David Dudley
image by David Dudley
image by Jay Carey
image by Jay Carey
- image by Laurel Riffey
image by Ginger-Kathleen
image by Jessica Gwozdz
image by Tim Perroud
image by Susan Wolfe
image by John Patrick
And now, I’d like to announce the winning image!
image by David Dudley
Congratulations, David! Send an email to me at rachelf@hhcolorlab.com to claim your free garden flag prize!
Images by Blair Phillips and Jennifer Okamoto
Our photo lab’s design team has added many new themes for our calendars, and they’re available just in time for 2010! Available for both jewel case and spiral bound calendars, these designs show off your photography AND save you time.
Simply log in at www.hhcolorlab.com with your user name and password, and then go to the “resources” page to find these templates, along with all of our photo lab’s card templates.
Another free set of design tools, especially for H&H Color Lab customers.
Learn more about custom calendars from our photo lab today!
It is always good if you can offer something to your client that they cannot get from the store on the corner. Holiday cards offer one way for you to stand out, and our photo lab is making it easier!
With all of the holiday card options that we have available, it can be both exciting AND overwhelming. Many of our customers have asked for pre-designed templates to make ordering easier. Your wish is our command!
We have created many unique groups of designs for these cards, and we’re offering them to our customers for FREE! You can see more information about these sets here.
To access these layerd PSD files, simply log in to our professional photo lab’s website with your user id and password. Then, click the resources link. They are right on the top of that page, ready for download!
Change the colors, move things around, personalize them for each client!
Learn more about our photography lab‘s holiday cards today!
H&H Color Lab’s Loud Photography Contest
Let’s have a contest!
Our photo lab will make this one fun, and play fast and loose with the rules. I’ll allow two entries per person, and accept entries until Midnight on Wednesday, September 23. Photoshop manipulation will be allowed this time, so get creative. Please do not put your name or logo on the images to keep the judging impartial. You WILL be credited for your images when I post them here, though. The winner will be announced next Friday.
What are you shooting? Show me “Loud.”
That’s right, I want to see an image of a sound…or something like that. Go out and look for loud, and then capture it and email it to me at rachelf@hhcolorlab.com. The winner will get a free air horn! Just kidding. The winner will actually receive a free set of Black Tie Press note pads!
Now, get out there and show me LOUD!
***Update***
You now have until midnight on 9-30!
Learn how professional photo printing at our photo lab can help you market your business today!
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