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Social Media for Photographers: Your Quick Start Guide for Flickr
If you’re a photographer, then Flickr should rank right up there with Facebook in your social media marketing plan. However, you need to do more than simply toss a few pieces of your work up on your Flickr account and be done with it. Instead, you gotta embrace it, baby it and treat it as part of your business… because it is!
First things first… You need to name your Flickr account with your business name, website name or your real name. Which one will depend on what you want to be identified by – what your brand is.
Keep it Real
Next, you gotta be careful of coming across too commercial. It’s against their terms of service to use Flickr as a commercial marketing tool outright. That’s ok! You can still benefit from using it. Simply use photos from your photo shoots. Your favorite shots. Put real life into them. For instance, post shots of the crew getting the set ready and include a description of why you love that photo and what was going on in the photo.
It’s really a no-brainer to upgrade to a pro account. It’s a lousy $25 for an entire year and gives unlimited uploads & collections. You’re also provided stats, which can be very important once you’ve got your Flickr ball rolling.
Start joining groups, commenting on other photos and making real connections with other users (yep, there’s that word again…”real”). Get in on discussions and share your thoughts and opinions. Start adding things to your favorite lists. The more you interact, the more your name will be seen.
Think about where your potential clients may be. If you’re a wedding photographer then join some wedding groups. They don’t have to be wedding photography, either. Anything wedding-related. Do you want to focus on those “new baby” memory photos or high school senior pictures? Join groups where parents congregate. You get the idea.
Of course, once you start being active, add a Flickr button to your site, your blog, your newsletter, your email signature and your business cards. Make sure all your customers know you’re on Flickr. If you plan your time, it won’t be as time-consuming as it sounds. Simply schedule ½ an hour a few times per week to upload new photos and do some socializing and you’ll be surprised at how easy it really is.
As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” appear in print in the book entitled The Relationship Age, with social media guru Mari Smith. Georgia is a frequent guest blogger for our photo lab
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