The Keys to Growing Your School Photography Business

school photography

You may have heard about the recent closing of Walmart and Sears portrait studios across the country. While these businesses were certainly competitors to H&H Color Lab’s family of independent professional portrait photographers, these portrait companies fill a need for the consumer and help differentiate the higher end portrait photographer’s business. I do not know what is behind the closings but do feel confident that the market they serve is not going away.

Professional School photography can fill some of the same need in that school portraits are cost effective and convenient to parents plus they fill needs that schools have for fundraising and school administration.

Now is a better time than ever to be in the volume school picture business. The absence of the volume portrait studios may leave demand unmet for convenient, value priced portraits and technology has leveled the playing field between the huge national vertically integrated companies and the independent. There is nothing in products or services you cannot do that the big school players can.

The keys to growing your school photography business are:

  • Relationships & willingness to ask for the business
  • Listening to and understanding the needs of the school as a customer and the parents as customers
  • Partnering with a lab who can help you
  • Practicing the photography and systems to capture, match, edit, order and deliver
  • Diligence to stay on top of the business during the busy times.

If you have an operating school photography business, I want to encourage you to make 5 more phone calls this week, then follow up in two weeks to ask for business from schools you don’t have today.

Then call H&H Color Lab – we can help you grow your school business with consulting, advice, sales, design, workflow and delivery support. If you are interested in hands on training be sure to attend H&H’s School Photography Boot Camp in June. The early bird special ends April 30th so check it out today!

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