It’s graduation time!!! Bonus sales time!!!
Many photographers don’t take advantage of wrapping up their high school seniors sales with “add on” sales. What do I mean? Think about this:
You’ve created your collections to include graduation party invitations, great first step. This means parents have been contacting you to design their cards – so you sell a few more cards than is included in their pre-paid package and make a few more dollars. If you are smart, this isn’t the only product you add on.
You have communication with clients again, this allows you “bonus” them products for a price. I am currently offering a bonus of square minis to my customers.
Square minis come in a set of 120 for around $28. The beautiful thing about these 2×2 square cards is that you can have up to 120 DIFFERENT images on one side. The other side is printed the same across all 120 cards. Thus, I will put my logo and contact information on that side and split the order among 3 or 4 seniors. They pass them out like candy —-great marketing for my next year’s senior class that I am currently booking. Square minis and skinny minis are on sale during May – buy one set, get one free.
Perfect for graduation parties to lay on the tables, perfect for proms, perfect for you to use for marketing!
Oh, and following up on May’s blog – I now bonus the new iPhone case for the class of 2013 that is booking their session during the month of May (the actual session must be held before September). This little bonus has increased my senior bookings over 50% for this time of year! H&H products are great for building my sales, as they are different and people want to be different!
H&H Color Lab — the professional photographers’ partner!
Guest post written by Teri Ritter of Teri Ritter Photography. Teri has been in photography industry for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies. Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere.