To be sure, during any people based “photo op” moment today, be it a wedding or graduation, it is impossible to miss the invasion of the camera phones. In the past we only had to deal with the few people who lugged their point and shoot camera to an event, now everyone has a cell phone and virtually anyone with a phone is a photographer. Even at occasions that were virtually controlled by the professional, such as weddings or retirement parties, we now see dozens of hands going up, hijacking your poses with ever present camera phones.
It goes without saying that true professional photography is a highly developed art form and respectable profession. The capability of the equipment is essential, but even more important is the visual and technical ability of the photographer to envision and deliver a high quality product to the customer. We all know that these skills are the result of decades of attention to detail and careful evolution of the craft. There is a lot more to good photography than a half decent camera and for some time it has been possible for almost anyone to snap an acceptable shot with a point and shoot camera, but what if it is taken with that tiny cell phone in their pocket or purse…you know, the one that they never leave home without! Simply stated, are we really threatened by all of this evolving technology or just irritated by all those amateurs with cameras, standing behind us and taking their own versions of our carefully arranged poses. Clearly the question deserves serious thought, but there are somewhat separate considerations for each of three distinct audiences.
For those of us who are professional photographers, the question is really quite simple. Do SmartPhones mean the end of the profession? Will ever more capable digital phones virtually wipe out the current customer base and make us obsolete in the world of photography?
The issue for those aspiring “professional” photographers is close but slightly different. They need to consider whether there is enough of a future in photography to be worth aspiring to? Should they invest the time and money to learn to use sophisticated equipment and the all important craft that makes professional photography superior and value generating? Why waste the time if camera phones and the photographic quality standards that they will foster are going to make it all obsolete?
Finally there is the customer who will begin to wonder if they need the quality results that only a professional can produce, or maybe they learn to accept photographs taken with ever improving camera phones and shared electronically and stored “forever” in the cloud, along with their music and email.
These are all valid questions. It is common when a new and transformational technology begins to make inroads into an existing marketplace for the existing stakeholders or the “old guard” of a profession to feel threatened. When television came along many called it the death of radio. It just happens every time. Talkies were going to eliminate many actors in the silent movie industry. Then there was Technicolor, then Panavision and Todd AO and finally, today, many say that 3D will make all that obsolete…again! At each step there were dire predictions for existing stakeholders, but in fact, generally the opposite actually took place and the industry and the public adjusted and the medium itself just got better and prospered all the more. Remember TV was going to kill the movies, computer displays were going to eliminate paper. In the final analysis, it just never turns out that way. It’s not about the technology…it’s about the content and content is what professional photography is all about
There are many good reasons that camera phones (and the people holding them) aren’t going to destroy professional photography. Sure, no business will forever remain the same, but the challenge won’t come from the cameraphone. Here are just a couple of reasons.
Now, I don’t want to portray camera phones in a negative way. They are truly miraculous devices and have a place in the consumer’s lifestyle and can be great fun. Their biggest advantage is that they are ever present and no event will generally go without being photographed. However, we in the professional photography game have little to fear from the growth of this technology.
Besides, imagine what a professional can do with a decent SmartPhone by leveraging his or her knowledge of light and composition with a thorough understanding of the device’s technical limitations and weaknesses, but that is the subject for another day…
As an author, speaker, trainer and social media and photography evangelist, Georgia McCabe’s perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” appear in print in the book entitled The Relationship Age, with social media guru Mari Smith. Georgia is a frequent guest blogger for our photo lab
As someone who has never been a photographer or desires to be one, I have always been enamored with the beauty in nature. Once I started using my iPhone to photograph nature, it became a personal challenge to improve the quality of images I might capture. I have now graduated to a “real” digital camera and can most certainly appreciate the difference in quality of images I can now take. I remain an enthusiastic, inspired photo-buff and never go anywhere without my camera.
In my humble opinion, camera phones will not destroy professional photography, rather, they will serve to bring a more widespread appreciation for the art.
Not destroy, but enhance.
1) Like Kelly mentioned above, it will (has) bring others in the world of photography.
2) It is an incredible creative tool, and perfect for on location sketches which help to spark the muse.
3) Mobile photography is just awesome on its own!