Teri Ritter is stepping in today, with the first marketing installment. Teri? The floor is yours:
We’re very excited about our blog! We hope you are too! We’ll be featuring a marketing entry on a regular basis and would love to hear what you would like to see in the area of marketing – tips, branding information, ideas, or what?
Today I’d like to talk a little about the importance of planning. As we are heading into Spring those of you that photograph Weddings are beginning your busy season. I would encourage you to take the time to create a marketing calendar to keep you on track during your busy time of year. When you plan, instead of react you are able to leverage opportunities more effectively. Be certain to include time to visit new venues, attend meetings that are put together by the local wedding planners groups, get your work displayed in wedding dress stores. Don’t get so wrapped up in the day to day that you forget to plan for the future.
For those of you photographing High School Seniors, the same advice applies. Take the time to plan, think outside the box. Create and plan a “Prom” fashion show! Get your work displayed in the local dress stores with offers for fashion style sessions. All this takes effort and detailed planning but the results can be very worthwhile.
All it takes is a little planning!
Joel Poston March 25th, 2009 at 7:56 AM
Good Ideas! Thanks Teri