Focus Newsletter – August 2011

august 2011 photo lab newsletter
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Contact H&H Color Lab:
8906 E 67thRaytown, Missouri 64133
800-821-1305

In This Issue

Prepay Flyer Changes New Press Products
Template Pricing Change August Specials
Web Wednesdays HH Image Host News
On The Road

PressProductsAnnouncing BIG Changes in our Press Printed Cards!

designer cards for photographers

We are redefining our press cards with new papers, new presses, and new products.

With our new press papers, you will notice a new look and feel on all of our press printed cards – brilliant white satin; soft textured linen, smooth art matte (a recycled paper), and luminous pearl papers.   They are just gorgeous!

Rounding out this new lineup, we now have over 30 Designer Card shapes ranging from 2×3.5 to 4×8.5, and including our popular folded side show cards.

And we are not stopping there.  Watch for new additions coming mid-August to include:

  • Two new papers – a beautiful felt watercolor and a soft, smooth 100% post consumer recycled paper
  • Three new folded cards, including a unique folded pinwheel
  •  Additional free Photoshop templates
  • Designer card and paper samples

We know personalized press printed cards are something your clients love, and as an added bonus, cards are a billboard of your work shown all over your city!    Our new Designer cards and papers have just made your products look better!  So, freshen up your selection – order your samples now – even though this sweltering heat is still hanging on, the Holiday season is just around the corner!

school portrait marketingschool photo marketing Change to Prepay Flyers

We have made a change to our stock prepay flyer design.  There is now one design, representing grades K-12.  This new combined “From Kindergarten To Graduation” flyer will replace the previous two elementary and high school specific designs.

Design the second side yourself, or let our design team do it for you!

Prepay flyers are currently ordered through eZevent, but watch for them in a future release of eZsuite.

A Change in School Template Pricing Can Result in a Lower Price for You!TemplatePricing

In the past, our 8×10 school template units have been $1.48.  Now, if your order type is marked as “school” in the ordering software, it will invoice as follows:

  • $1.48 for 8×10 templates marked as “deluxe” color correction
  • $1.14 for 8×10 templates marked as “standard” color correction
  • $.95 for 8×10 templates marked as “economy” color correction

This reduced template pricing now matches other 8×10 units in your school orders. This change is immediate and is reflected on your invoices.

SpecialsAugust Special!

RECEIVE 24 Designer Cards FREE – Coming in mid -August – watch for our email announcing this special! That’s Correct!  We want you to try our new Designer Cards and papers - so every time you place an order using our coupon, you will receive 24 cards free!  Order 48 cards and only pay for 24 –   That’s two for one!!

Watch for our email announcing details and the coupon code coming August 15th.  Offer will end August 31st.

dvd slide shows forphotographersDVD Slide Shows – Boost your sales with this 40% discount

  • 40% off
  • order using eZsuite
  • Expires August 31, 2011
  • Coupon Code: DVD2011

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Web WebWednesdayWednesdays

photography class calendarWeb Wednesday is cancelled on August 31st.   Be sure to check out the rest of our online photography classes for August-there are some new classes that you don’t want to miss!Marathon Press and Chris Wunder at H&H University August 15-16Don’t miss this family portrait marketing class presented by Chris Wunder and Marathon Press.  Learn a strategy of marketing your photography services on a “group” or “volume” level.  This is a great way to supplement your sales during slow times in your business.  Don’t miss this INFORMATIVE sales and marketing class held at H&H.  For more information, times, and to sign up go to Marathon Press website.

ImageHostHHImageHost Professional Photography online Proofing and Sales

Now we’ve added Coupons and Online Prepay

HHImageHost started three years ago as a way to help professional photographers sell volume school, sports and events online.  Private studio branding, custom price lists, very low fees and broad product offering was what the consumer would see.  Behind the scenes, however, the ability to market online sales in the ready to deliver school and sports envelopes with individual passwords made HHImageHost so simple and easy for the independent photography studio to realize the ‘found money’ of selling images again.

HHImageHost has recently added the ability to create coupons & vouchers.  Coupons can be used to incentivize clients to view images online before your “% off” coupon expires.   Vouchers can be used to eliminate photographing on speculation by being able to charge up front for photography while providing your client the value of a coupon for a discount off of products when they buy online.

HHImageHost’s coupon interface is simple and flexible

coupon

HHImageHost also released a new selling tool – Online Prepay.  HHImageHost Online Prepay is intended to mirror your prepay flyer. By adding a section on your flyer that tells customers that they can buy using credit cards online, you can increase sales, increase the security of taking credit cards, and reduce studio labor.

If your studio is using pre-pay flyers and you want to reduce your labor and improve security, or if you want to start taking credit cards, HHImageHost Online Prepay can help you!

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H&H Color Lab Supports Education Throughout the Country – See Who H&H Is Bringing To Your AreaOnTheRoad

H&H has led the industry in providing education for Professional Photographers for over 40 years.  H&H University was the first of its kind developed to improve our industry through providing continuous education.

While education has grown and evolved through the years, H&H remains committed to bringing you the best education available to assist you in developing your business.  Please check out the upcoming opportunities for this summer and fall….and stay tuned for even more!!

Don’t miss The BEST Family Portrait Promotions-EVER presented by Chris Wunder and Marathon Press at H&H University August 15-16.  Learn about portrait directories for churches and other organizations, family portrait fundraising programs, membership appreication programs and more, to make 2011 your most profitable year in business.  Register now or view complete information by visiting the Marathon Press web site.

WPPI is On the Road and Scott & Adina Hayne are going to be teaching!  Save these dates for their program:  August 15th in Columbus, OH and August 17th in Chicago, IL.

Kirk Voclain will be speaking in New Orleans for WPPI On the Road on September 22.  His programs are always fresh and informative, so be sure to plan a day in New Orleans with WPPI.

Scott and Adina Hayne will also be giving a full day workshop at Dury’s in Nashville, Tennessee on September 17, 2011.  Visit www.durys.com for more information on this educational opportunity that you don’t want to miss.

H&H is also proud to sponsor Graphic Authority Design Workshops this summer.  Judy Host is teaching attendees how to create and enhance their fine art work using Graphic Authority tools.  Their web site contains information for the city and date closest to you.

Don’t miss Colleen and Company’s Studio Success Tour 2011 in Texas.   If you are a professional photographer, this no-fluff program is for you.  Join them in the Dallas area on October 30, Austin on November 1, San Antonio November 2, and Houston November 4.

Blair Phillips will have his Break the Mold Workshop in Landis, NC on October 10-11, and again on November 14-15.  This non-stop, hands-on workshop covers workflow, lighting and posing, Photoshop and much more.  For more information or to register, call 704-855-3656.

Upcoming Conventions

Florida annual convention – August 13-17, 2011 in Orlando, Florida

Tennessee State Convention – August 21-22, 2011 in Franklin, Tennessee

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