Focus Newsletter – September 2012

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Contact H&H:
8906 E 67th
Raytown, Missouri 64133

In This Issue

September Specials October Specials
Online Prepay Proof Plan Pricing
Drop Shipping eZevent Upgrade
ASMP Seminars Web Wednesday
Where We’ll Be

SpecialsSeptember Specials!
Expire September 30, 2012

Free Press Cards During the Month of September!

Designer Cards 

We know personalized press printed cards are something your clients love, and as an added bonus, cards are a billboard of your work shown all over your city!

You will love the look and feel of our press cards and Designer shaped cards!  Whether you choose the brilliant white satin, luminous pearl, soft textured linen, smooth art matte, felt watercolor, or a smooth 100% post consumer recycled paper, you will see that our cards are just gorgeous! In addition, we have over 30 designer shapes to choose from, including our unique folded pinwheel and side-show cards.

To help you freshen up your selection, during the month of September you can receive FREE press cards! Use your free cards for studio samples or a special studio promotion!

Receive 24 FREE cards – Here is how it works:

  • Order using eZsuite
  • Must order same paper, same size, and same designer shape
  • Order a minimum of 48 of the following cards and receive the first 24 free
    • 2-sided press cards – any size
    • Folded press cards – any size
    • Side Show press cards – any size
    • Layered press cards – any size
    • Tri-fold press cards – any size
    • Wide Wallets – any size
    • Designer Press Cards – all shapes in sizes 4×8¼, 5×5 & 5×7; 4×4, 5×5 & 5×7
  • Order a minimum of 40 of the following Designer Cards and receive the first 20 free
    • Circle, Cloud, Teardrop and Whimsy in size 2 x 3.5
  • Limit 24 (or 20) free cards per order
  • Must enter Coupon Code: Cards2012

Card Paper samples printed with your own images

Regular $15 – Sale Price $12 thru September 30, 2012

Coupon Code: PaperSamples


  • four paper sample sets – all will be same shape card
  • each set includes watercolor, art matte, linen, satin, satin w/UV, pearl, pearl w/UV, and 100% post consumer recycled papers
  • Choose from any 5×7 size, 2-sided press or designer press card (tag, classic, fanciful, teardrop, oval, or rectangle)
  • Order in eZsuite
  • Coupon Code: PaperSamples



Order through our supplies department and automatically receive the reduced price on designer and holiday card sales kits!


Designer Shapes and Paper Sales Kit – Regular $20, Sale Price $15

Here is what you get!

  • 32 Designer shapes and paper samples – complete set of shapes and papers without templates or images
  • 5 template flyer sheets
  • Order Online from our Supplies Department
  • Regular $20 – SALE PRICE $15 through September 30, 2012


These cards are a great collection that will assist you and your clients to conveniently select their favorite paper and designer shape.

Each flyer shows ideas on how to use the H&H FREE templates by changing colors and text for different occasions. The back contains thumbnails showing how each template looks in the available shapes. Because there are no H&H logos on the flyers, they can be conveniently placed in a 3-ring binder to show your clients how all the templates look in each of the designer shapes.

Original Holiday Card Sample Set – Regular $25, Sale Price $20


Holiday Press-Printed Cards                                                      Holiday Designer Press Cards  

Here is what you get!

  • Designed using our images and FREE templates
  • 32 Press-Printed samples
  • 10 Holiday Designer Card samples
  • Order Online from our Supplies Department
  • Regular $25 – SALE PRICE $20 through September 30, 2012

Save even more and only pay $35 when you purchase both of these sample sets from supplies.

 Upcoming October Specials!


Gift Cards – a great opportunity for the holiday season – sell our credit card style gift cards!  Take this month to design your cards and have your order ready on October 1st to  take advantage of our 20% off special in October. 

Brochures – prepare a Holiday Gift Brochure to mail out or drop in your client’s orders.  Decide the H&H gift products you will offer for the holiday season, design your brochure, and have it ready to order October 1st, to take advantage of our 20% off special in October.

Black Ostrich style coffee table book gift boxes will be 20% off when you order at the same time you order a coffee table book in October.

Also, check out our recent blog post for ideas to boost holiday sales!


 ImageHostPrePayOnLine Sales Proof Plan!

HHImageHost, online sales proof plan now has a new back to studio model!  By being able to use eZevent to match images and data for sports or school jobs, uploading those images with individual passwords to HHImageHost, creating your own packages and price lists, and orders coming back to the studio, you have the best of automation and control.

Using our new online model, you can now offer more products plus take advantage of many more capabilities:

  • Offer online proof plans in conjunction with printed proof plans to increase participation and sales and reduce credit card keying labor
  • Offer presale packages with online pose selection to add on sales when customer sees all there is to choose from
  • Offer products that you make in the studio or get somewhere else
  • Offer more green screen backgrounds than will fit on a proof plan flyer
  • Offer more products that will fit on a proof plan flyer
  • Have clients enter their own personalization data and import the data into eZevent for lower data entry costs 

The best part is that this capability is already included in your HHImageHost subscription so there is no risk in adding it to how you are already working.  The only other charge is when you sell something online – only 3% plus 3% credit card transaction fee.

If you are not currently using HHImageHost, you are missing out on tools to increase sales and reduce studio labor – so be sure to sign up NOW!


 Reminder-Reduced Prices on all

Proof Plan Flyers!ProofPlans

We have permanently reduced our prices on proof plan flyers by up to 35%!

And now, you can get the same price whether you photograph 100 or even 1,000 students! Whether you design your own or use our design services, using H&H for your proof plan flyers is a great way to showcase your products and packages. Our beautiful flyers are amazing and we have some great stock designs to help you get started and make it easy for you.

With our permanently reduced prices, now is the perfect time to get your plan in place!



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Drop Shipping Now Available in eZsuite!


eZsuiteDrop shipping is now available in eZsuite for all credit card and timely pay accounts! Download the latest version today and start taking advantage of having your orders shipped directly to your client from H&H.

All orders will be shipped without any H&H invoicing or logos, and our shipping label will even include your studio name, address, and telephone number!

Upgrade your presentation by requesting our Finishing Touch packaging for your print orders. and they will arrive in a beautiful brown folder with a printed vellum belly band. We also offer an optional black ostrich embossed box, tissue and ribbon for your coffee table books!  Your orders will be completely packaged and ready for your client to open as if shipped directly from your studio!


Start saving time and money today with our new drop shipping services made easy in eZsuite! For more information on drop shipping rates, visit our website.

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eZeventUpgradeUpgrade Today to the Latest Version

of eZevent!


eZevent 8.127 was just released last week.  Here are several VERY important updates in this new version:

  • HiRes Preload – if studio internet connection hiccups, the transfer will resume where it left off
  • Intermittent bug with data.xml error – We added support in eZevent to work around a rare Microsoft xml object issue.  The occurrence should be dramatically reduced and, should it happen, the project will automatically pick up where you left off before the last import. 
  • General purpose export (licensable feature) – changed to not prevent running export if First Name, Last Name, Grade or teacher are missing.  If these fields are missing it will warn, but allow you to continue
  • Backups – when you create a new eZevent project, it will automatically create a backup for you



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Have you been following the mysterious SYNC box that is making it’s way across the USA? Senior and Youth National Conference (SYNC) attendees have been entertaining fellow photographers with both funny and puzzling video clips as the box arrives at their studio. Although we are not sure what is in this mystery box, we do know that it has our attention. Rumor has it we will all find out at the opening program at SYNC 2013, and H&H is excited to once again be a part of that program. This year the theme is, “are you in it to win it?”.

SYNC is one of the leading educational conferences in the industry with talented speakers, networking events, a trade show and so much more. For more information on SYNC, visit their website, Facebook and youtube channel.


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ASMP Seminars Around the CountryASMP
Photographers Helping Photographers

This event will foster new – and realistic – ideas for your business. In these challenging economic times, Jim Cavanaugh, Jenna Close and Ed McDonald have all found answers for their businesses. Cavanaugh is rapidly expanding his client base with modest changes to his business approach and loads of direct marketing, Close focuses her business on one niche market and nurtures this approach into a sustainable future, and McDonald took an idea spawned by one client and made it a business reinvention. The successful results are inspiring to those just starting out and veterans looking for a place in our changing industry.

   Additionally, these events are a fundraiser for the Young Photographers Alliance (YPA), a mentoring organization for the next generation of photographers. Come out and hear a new business approach and know that your admission fee is helping the next generation of image makers. The evening is truly about “Photographers Helping Photographers.”

Jenna will be in our backyard on Wednesday September 19th. For more information and to sign up go to the ASMP website


Web WebWednesdayWednesdays





Be sure to check our September Web Classes.


View our entire class schedule and sign up now to attend or just to receive the recorded video!

Web Class Guest speaker-Karen Goforth


Karen will teach us about the untouched market of pet photography.  Don’t miss her speak on September 19th at 10:30am central time.  To attend click here.


Karen Goforth, originally from Connecticut, moved to Kannapolis, North Carolina in 1980. She soon started her photography business, Irresistible Portraits, out of the basement of her home. Now celebrating her 21st year, the business has bloomed into a boutique style professional photography studio in the heart of Kannapolis. Irresistible Portraits offers a unique experience that sets it apart from its competitors.


Karen holds the degree of Master Craftsman and is certified

through the Professional Photographers of America. She uses her photographic talent and keen sense for marketing to keep up her thriving studio. But not every image is made with intentions for profit. Karen and her staff have founded a non-profit foundation, Focused on a Cure, to support local breast cancer research. Photographing breast cancer survivors and fundraisers are another way for Karen to share her talent and help her local community.


Hittin’ the Road!Road


Education is still plentiful, as we continue into the fall of 2012! Be sure to check out the following programs supported by H&H in your area!


WPPI University Portland

Sheraton Portland Airport

Sept 5/6, 2012

Speaker: Kirk Voclain

Lighting and Posting Today’s High School Seniors


Creative Design Tour


Tampa, Florida

Sept 9, 2012

1:00 – 6:00

Learn More at – use Coupon code CDTHNH for special H&H Discount

San Antonio Professional Photographers

San Antonio, Texas

September 19, 2012

4:30PM – 10:00PM

Speaker: Kirk Voclain

Become the Coolest Studio In Town With Sr. Portraits

High Noon Workshops

Charlotte, NC

September 23/24, 2012


9:00 – 6:00

Speaker: Karen Goforth

“You” Marketing

PPN Fall Conference

Grand Island, Nebraska

September 24, 2012

9:30 – 3:30

Speaker: Scott and Adina Hayne

No Rules Workshop

Break The Mold Workshop with Blair Phillips

Charlotte, North Carolina

September 24-25, 2012

Contact 704-855-3656 for more information

Sandy Puc Photography Tour

With Blair Phillips

September 27 – October 1, 2012


September 27, 2012 – Doubletree by Hilton-Brownstone Univ – 1707 Hillsborough St. Raleigh, NC 27605

September 28, 2012 – Hilton Charlotte Executive Park – 5624 Westpark Drive, Charlotte, NC   28217

September 29, 2012 -Columbia, SC TBD

September 30, 2012 – Atlanta TBD

October 1, 2012 –Jacksonville Marriott 4670 Salisbury Road Jacksonville, FL   32256

SouthWest Annual Convention

Las Colinas, Texas

Speaker: Tim Meyer

September 30, 2012 – 3:00 – 6:00

Foto Chaos

Lake of the Ozarks, Missouri

October 7/8, 2012

Speaker: Bentley Skeie

Adobe Bridge, Camera Raw, Lightroom

Professional Photographers of Pennsylvania

Holiday Inn Grantville

October 21, 2012 – 1:00 PM -4:00 PM

Speaker: Llew Wenzel

Sports & Schools

October 22, 2012 – 9:00 AM – 4:30 PM

Speaker: Kirk Voclain

Become the Coolest Studio In Town With Sr. Portraits

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