Focus Newsletter – January 2010

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In This Issue

                                                 Customer News                          Mouse Pad Changes
                                      Customers Featurered                         Easier Coffee Table Book Design
                                             Web Wednesdays                          Upcoming Sports Events
                                                  Winter Specials                           Hittin’ the Road
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“My Photo Books” PhotoBooks Software Ready for Use
Design A Coffee Table Book in Minutes!

Have you been looking for a coffee table book design solution that does NOT require Photoshop?  Do you wish there was a simple software with templates included?  Would it be even better if you could customize those templates to add your own style?

H&H has added a new computer program to help you produce basic coffee table books fast and easy. For a copy of the software visit our web site and download “H&H Photo Books – Coffee Table Book Edition” from the list of available programs. Once loaded the program will place an icon on your desktop titled “My Photo Books”.

My Photo Books provides these features:

 

  • templates and design themes are already in the software
  • is easy to learn and very fast to use
  • can be used either in full manual design or fast track design using stock templates
  • adjustments to any stock design can be made and saved for future use
  • because the software is so fast, studios can now offer books with much less time investment than in the past
  • opens new market niches for value priced coffee table books
  • H&H color corrects each flattened page

Mouse PadsMousePad Improved
We know you’ll be pleased to hear that we are now producing all photo mouse pads on traditional neoprene material. Please note that this changeover has already occurred and any order for a mouse pad will now be produced as such; there will be no laminated version available effective immediately.Mouse pads ordered using eZevent and eZsports software are always made from a horizontal image.  EZSuite ordering allows a choice of horizontal or vertical.  These mouse pads are 8.5″ X 7″ on 3/16″ neoprene material.

January 2010 PPA Magazinecustomerspotlight Highlights Two H&H Customers

We were pleased to see the names of two good friends and customers featured in the January, 2010, Professional Photographer.

Scott and Adina Hayne, Scott Hayne Photography, Norfolk, Virginia, are featured in TWO articles no less! Page 29′s Profit Center piece features answers to four significant questions about their studio’s success in the present business environment.

A second major article titled “Sink or Swim” appears on pages 98 to 102 and highlights their meteoric career in the wedding and portrait business. At a time when many studios are struggling with surviving, Scott and Adina are flourishing! A good read for the New Year!

And for those seeking a fresh look for a new decade, don’t overlook “Show Big, Sell Big” on page 26 of this same issue. Gayletta Tompkins, Gayletta’s Photographic Studio & Gallery, Nederland, Texas, has been a close friend and customer of H&H for eighteen years. Gayletta has overcome life challenges that would make most throw in the towel. But she’s always shown an amazing ability to connect with her customers and keep them coming through her doors. And you’ll note in the article that Gayletta credits our good friend and studio designer, Jerry Bryan, as her source for her studio makeover.

Congratulations Scott, Adina, Gayletta, and Jerry for worthy mention in this excellent edition of the Professional Photographer!

CustomerCustomerNews News 
Condolences

We were saddened to learn of the passing of two long term industry friends and customers during the month of December. Both fought long and valiant battles with cancer.Eustace Breaux, Photography by Eustace, Thibidoux, LA, was a good and faithful customer for 23 years, specializing in seniors and school portraits. He was always a joy to work with and we will miss his distinctive voice and laughter. He is survived by wife Cecilia and son Garlan, both of whom have worked alongside Eustace for many years in his studio. He was a fine Southern gentleman and will be missed greatly by everyone at H&H.

Don Hammond, Don Hammond Photography, St. Charles, MO, was a long term board member of the MOPPA and president during 1980. He served as President of the Heart of America PPA in 1989, and on many other professional photography organizations. A leader in the St. Louis area, Don was a gifted photographer, successful business man, but most importantly, a devoted husband and father.

Our condolences to the Breaux and Hammond families.

Congratulations

Congratulations to Stephanie Lagow Detar, Lagow Portrait Designs, Joplin, MO, and husband, Josh, upon the birth of son Sheppard Gipson Detar. Sheppard was born December 2nd and weighed just 5 lbs. 4 oz. He arrived a full three weeks early, just in time to be a special gift for proud grandparents Steve and Marge Lagow!Congratulations to Becky and David Cerven, Studio Altius, Maplewood, MO, upon the birth of their first child. Beautiful Elliana Jane was born on December 16th, weighed 8 lbs. 15 oz., and measured 21.5 inches in length.

Web WebWednesdayWednesdays
our photo lab's photography class calendarMark your calendars for Web Wednesday’s–You can count on a web class every WednesdayClick here to view January’s online photography classes.

Don’t forget-all of our web classes are recorded.  You can find all of our web classes recorded on “Your Studio Page” under “Web Class Training

Featured Web Classes:

This month we will feature two series of web classes that begin this month.

Marketing Series-Planning for Success in 2010 

This series will help you analyze your business, discover opportunities for growth, and create marketing events that can grow your overall business.  It will also show how to design and order marketing products from H&H to set your business apart. Guest speaker and marketing consultant Teri Ritter will teach this class.
Part one-discusses managing your business with cash flow planning
Part two-discusses how to use studio events to market your business

School Photography 101-Do you have what it takes?

This series will help you identify whether you want to or have the skills needed to grow your school and volume business. We will take you through the basics of school photography discussing products, workflows, sales, and equipment needed to service a school.  This month we will address eight questions that will help the studio decide if this type of work is for you.  Guest speaker, Jeff Edwards, will share expectations, pitfalls, and opportunities of this type of work.

Upcoming SportsSports Events

JumpStart Sports events in Columbus OH, Indianapolis IN, and Nashville ,TN  April  12-17 2010

Advanced School Boot Camp-June 14-16 2010 at H&H Color Lab-Sign up begins in March
Sports Boot Camp  July 19-21, 2010 at H&H Color Lab–mark your calendar and plan to come.  Sign up begins in April 1st 2010

Watch for Winter WinterSpecialsSpecials-Coming Soon!
We have many winter specials coming, so stay tuned for more information.  To start us off, though:
Competition Print Special availabe Today through February 28-just in time for conventions!
  • 16×20 competition special includes print, sintra mount and lamination
    • Lustre Paper competition print is $25.
    • Authentic Black and white competition prints are $30.
    • Pearl paper competition prints are $23 (lamination not available.)
  • Available from digital images only.
  • Order can be uploaded via eZSuite (must type “Competition Print” in color instructions.)
  • Please call customer service for any special shipping requirements.

conventionsWe’re Hittin’ the Road!
We had a great time seeing everyone at SPA in San Diego, and are looking forward to more conventions!  Visit our booth at any of the following conventions to see our new products, have your questions answered, and simply say, “Hi!”
January 9-12 – Imaging USA in Nashville, TN. Booth 709
January 28-February 2 – SYNC in St. Petersburg, FL. Island booth D
February 5-8 – South Carolina Sate in Columbia, SC
February 6-8 – Western States in Pasedena, CA
February 19-23 – Michigan State in Troy, MI
February 18-22 - MARC in Decatur, IL
February 26-March 3 – North Carolina Sate in Durham, NC

 

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