Connection Newsletter – September 2017

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HH Color Lab
connection newsletter

september 2017

Sales Sample Sets
We know from experience, that when customers can see products first hand, they are much more likely to purchase. That is why we created ten new sales sample sets to help your studio increase sales. And we are pleased to extend our 30% discount offer on our Studio Sales Sample Sets through the end of September to help you prepare for your busy fall season. Don’t miss this excellent opportunity to stock up on samples and give your customers products they can touch, feel, and will want to purchase. Go to our specials page for all of the details.

specials

Studio Sales Sample Sets

Sales Sample Sets

30% off

Jewelry

Jewelry Special
25% off

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october specials

  • 25% off all press cards and slimline photographic cards including foil cards

new products

Studio Sample Sales Sets

new sales sample sets

We are excited to announce the creation of ten sales sample sets! We now have sales sample sets for jewelry, Paper, Finishing and Mounting, Metal Prints, Holiday Cards, Foil Cards, Press Cards, Frame Molding for Prints, Classic Modern, and Gallery Wraps. We know that when you show your customers samples, they are much more likely to invest in additional photography products. Giving them options that they can see and touch makes all the difference. Purchase these sample sets and watch your sales take off!
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Classic Modern Frames with Glass

classic modern frame

with glass

Our popular Classic Modern Frame for 7×7 torn edge prints now features several new frame selections that include glass. These glass versions are somewhat deeper than the regular Classic Modern frames, at 2.25 inches. Finishes include: Black, Taupe and White.

Image by Tim Meyer
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Framed Prints

new framed prints

Choose from our beautiful new, solid wood frames selections with faux designer finishes such as bamboo, platinum metal, charcoal metal and copper metal. Look for these beautiful new additions in the B Category within our framed print selections on our website.
Our framing program makes it easy for you. Order your prints and frame and it comes completely finished…print, mount, frame, back paper, and hanger. All you have to do is hand it to your customer!

school & sports

Yearbooks

Are you ready for yearbook season?

Did you know that H&H can help you service your schools’ yearbook needs? We offer both hardcover and softcover yearbook printing and unlike many publishers, we have a low minimum quantity of only 50 books. Yearbooks can be designed by your studio or the school. The books can be designed, and then ordered through hhstudio, or your studio can purchase a license to Yearbook Fusion to use to design and order. Here are a few tips if you are planning on offering yearbooks this season:

  • When discussing yearbooks with your schools, find out what kind of book they have received in the past and if the school or photographer was responsible for the design.
  • Photograph everyone. This is important to ensure everyone gets included in the yearbook.
  • After retake day, you will need to order a PSPA CD to begin working on the design process.
Yearbooks can be a confusing process, but we are here to help you. Feel free to reach out to our H&H customer service team with any questions may have.
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Automated Class Composites

automated class composites

Automated Class Composites offer a consistent composite layout and design utilizing the studio’s designed graphic background and the capability of layouts that cover a range of classroom sizes from 6 to 50 students.

The individuals can be ranked for appropriate position on the composites so that the school administrators, teachers and students are sequenced appropriately.

The ordering interface has been redesigned for ease of use and improved accuracy of the ordering process.

You’ll find the text mapping to be as simple as applying data to all composites or as individualized as to be applied differently to each composite.

You’ll find a help button that will allow you to open and print a Quick Start guide and a link to the new videos for hhschool’s Auto Composites.

hhimagehost

NEW hhimagehost feature improvements for fall

Check out all of the features we have just added to hhimagehost to help you SELL MORE! We continue to release new features to improve hhimagehost. Be sure to watch for more new feature announcements coming in September.
hhimagehost email marketing

automatic email marketing

Many of our customers have asked how to build more business using e-commerce. In response, we have added automatic email marketing for hhimagehost.
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now available: package text description tags

Prepay V2 and Proof plan V2 price list Package text descriptions

You can now use tags for headings, bold, italic, underline, bullets, and line breaks in your package text descriptions so you have more control over the text formatting to help make it more visually appealing.

HTML tags for text formatting

Preview

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new product: hhimagehost digital download

Our new hhimagehost Digital Download helps you sell digital files that can be pre-paid for and then downloaded from an hhimagehost event. The end consumer can purchase a package that includes a high res file and this insert serves as their receipt. They can then log into their hhimagehost event using the password on the insert and download a high resolution digital file.
Digital Download Insert
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hhimagehost updates

As your fall season is about to pivot into full swing, we thought it would be helpful to review some of the updates we’ve released in the last 9 months to keep them fresh in your mind before starting your fall season.
hhimagehost Summary of 2017 Updates
Additional information can be found by logging in to hhimagehost. And, of course, we are always just a phone call away if you have any questions.

employee highlight

Tracy West

Tracy West

H&H Shipping Department

Billing and Shipping is the very last process orders go through before leaving the lab on their way to your studio. Tracy West, having worked at H&H for eleven years, knows everything about what it takes to assure your work travels through that last important process correctly. She really cares about your orders and works tirelessly to make sure you receive everything right and on time.

blog posts

We pride ourselves in providing our customers not only with excellent products, but with great educational resources as well. Our blog features articles about equipment, lighting, advice from other professionals and all kinds of great photography tips. This is just one of the many ways that we provide our customers with the tools they need to succeed as professional photographers.
Standing Out From the Crowd

education

Selling Large: The N-VU Way

Discover – Innovate – Grow

When: Monday October 16, 2017
Where: H&H; Color Lab, Kansas City MO
Sign Up Now!
Investment: $19.99

Event attendees will:

  • Discover the power of the N-VU sales platform
  • Hear studio case studies from innovative, leading-edge studios
  • Learn about trends changing how Americans create, consume and use photography
  • Share ideas, tips and best practice sales techniques with others

N-Vu

N-Vu

H&H on the road

Please click here for a full listing of events we will be participating in. We will make every effort to keep this calendar updated, including additional speaker information as we finalize details. Hope to see you at the shows!
PPANE

PPANE

September 8-11, 2017
Radisson Hotel-Nashua, New Hampshire

View Event Website

We are proud to sponsor the following speaker:
Rob Behm
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Light Pro Expo

Light Pro Expo 2017

September 24-27, 2017
St. Petersburg, Florida

View Event Website

This year, Light Pro Expo is excited to bring together a team of highly successful entrepreneurs who are innovative, streamlined, creative, and ingenious. They will be teaching classes, mentoring small groups and providing one-on-one time for you to help you get your goals met.
Mike Ridinger, sponsored by H&H, will share creative and informative business ideas with you in his fun-packed program.
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PPANE

KPPA Fall Shutter Expo

October 1-2, 2017
Topeka, Kansas
View Event Website

This conference features fantastic speakers, print competition, awards and hands-on programs.
Colleen Gonsar, sponsored by H&H, will be speaking on thriving in today’s market with a professional portrait studio. Her all day program will be on Oct. 2nd from 9am-4pm.
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Focus 17

October 7-9, 2017
Joplin, MO
View Event Website

H&H is proud to sponsor Erin and Marco Hernandez-Reisner with Photos Edge at this 4-state, regional PPA event.
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PPANE

Iowa Fall Retreat

November 5-6, 2017
Des Moines, Iowa
View Event Website

Take a much needed breather during busy season and join us for a couple days of refreshing education and networking!
www.hhcolorlab.com | 800-821-1305 | 8906 E. 67th Street, Raytown, MO 64133
H&H Color Lab

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