Professional Photo Lab and Photo Printing Blog

Whether you’ve been a photographer for a short time or almost forever, you’re going to have days when you can’t think of what else you could do to set your business or products apart from the rest. Your products are just like all others…you feel like just another fish in the pond!

Have you noticed all those funny looking bar codes now appearing at places like Best Buy, Starbucks, Billboards, or even on business cards. You should wonder what they are for and why a consumer would ever use one.

They are called QR codes and you might be surprised to know that there are now more than 50 million people in North America that have and use an application on their Smartphone that can read a QR Code. ComScore found that over 14 million Americans scanned at least one code in the month of June alone? Everyday new ideas are being written about ways that businesses an individuals can use these codes, from a simple business card to detailed product information. There are even ways you can tie them into your Google calendar and create reminders.  Their is even some pretty wild new wrapping paper called QRapping PAPER™, billed as the world’s most interactive gift wrap!

Behind each QR code printed on this gift-wrap are original holiday videos that can’t be seen or accessed form anywhere else. With over 50 videos in all, they turn simple holiday gift wrap into a tiny holiday film festival!  The list goes on and on.

As a photographer, you can be much more creative and offer up products for your customers that can be uniquely engaging. So try some of these simple ideas for how to use this new technology to help you get out in front of the pack and offer a new creative products that your customers will love. (more…)

Watch as H&H Color Lab guest blogger Georgia McCabe shows photographers how to use Wildfire to create fast and easy Facebook Contests to help market your company:

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What’s your Kodak moment? For decades Kodak commercials brought into our homes the importance of using photography to capture and preserve memories. These commercials peppered holiday shows and sports events, when families were together. We remembered the Times of Our Lives and we showed our True Colors. If you’re over 40, I’ll wager there’s a Kodak moment imprint on your life, but if you’re under 40, it probably doesn’t ring a bell.

Once the second most-recognized brand in the world, Kodak dominated and defined photography. Today, the company teeters on the verge of bankruptcy and can be seen as a classic parable for the industry, much as Borders is for booksellers.

For over 130 years the name Kodak was synonymous with the art, science, and business of photography. The company made photography affordable and available to amateurs everywhere — and churned out technical innovations that raised the bar and created untold opportunities for professionals. (more…)

Are you looking for the ultimate personalized gift to offer your clients?  Look no further – H&H’s collection of elegant, premium quality leather handbags, clutches and accessories are ready to spotlight your photography! Offering over 17 leather/fabric products allows you to select those that fit your client base.

Adding the leather and fabric product during this time of year provides the opportunity to take advantage of the holiday gift giving time period.

A huge opportunity that great product additions provide is the ability to resell to clients that have once completed the sales cycle.  Communicating a new product as well as special pricing of gift products to existing clients gives you the benefit of adding to your bottom line without having the labor investment incurred again – bottom line – more profit!!! (more…)