TUTORIAL: Selling Professional Photography – Larger than Life

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I just wanted to share something that has been quite helpful for both me and my professional photography clients.  I call it the “larger-than-life” scenario.

There are certainly many useful tools and software programs available to help our clients visualize how a photographic art piece will look on their wall.  These programs show the print sizes relative to the furniture in the room.  However, I have found that some people still can’t totally understand the relationship between print size and how an image is cropped.  A tightly cropped facial image compared to a full body image, both at the same print size, have a different visual impact.

For example, the three black-and-white square canvases above the TV in my proofing room are 16×16’s.  The framed color print of the two girls is 25×37 (including the frame).  Although the print of the two girls is physically larger than the square canvases, the girls in the photo are smaller than they are in real life.  The faces in the 16×16’s are what I call larger-than-life because in real life those kids’ faces are smaller than they are in the print.

I am a huge fan of larger-than-life photography but it’s important to know that some people simply are not.  It doesn’t mean that those people dislike large photographs.  They just prefer the subjects to remain true to size.  The worst thing to have happen when a client picks up their photos is for them to be disappointed because the prints are not what they expected.  I have found it really helpful during ordering appointments to have sample wall pieces available to demonstrate how subject size relates to print size.


About: Jessica Gwozdz is a Certified Professional Photographer in Chicago specializing in portraits.  She will be teaching a four week on line studio lighting class beginning May 6th for Clickin Moms. Check her out on Facebook.

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