Be sure to check out part 1 of this post from earlier this week, where we introduced school and sports photography online sales systems.
If you are selling your school or sports photography using a prepay or proof plan flyer, consider selling your packages using online prepay. When you add an option to your sales flyer to purchase using a credit card online, and prior to picture day, you will:
You take great images. But many times until your customer actually sees the images, they don’t buy all they want. When you have a marketing insert with online sales information and a personalize password inserted into your picture day envelope, you give parents the opportunity to purchase additional prints and new products that you didn’t offer on your initial sale. These are “found sales” that require little more than check a box to make it available. One customer who used online 2nd sale for all his schools last fall said it produced new sales equivalent to him photographing 5 more schools … only he didn’t have to click the shutter one more time or deliver any more service items!
H&H works with HHImageHost for the online system to fulfill all these needs. It is meant to work alongside your web site, branded for your business, fast to setup and is integrated into eZevent and eZsports software.
Whatever online sales system you are using, when you offer it wisely, you will add sales and profit to your business while reducing studio labor.