I don’t know about you, but I love, love, love to sell prints. Just good ole’ prints, you know the 5×7, 8×10 photographic prints? It seems to me that the basic 8×10 and 5×7 prints have been forgotten by many professional photographers. Wow, what a missed opportunity in my mind’s eye.
The print provides me with the biggest product margin in my entire product line. What other product do you have in your offerings that provide such strong profit margins? Granted you can charge more for more substantial products, but those little 5×7 and 8×10 prints are the foundation of our business. Those prints are the reason that clients return to professional photographers year after year to record the happy moments, the events, and the milestones.
Because they are so important, the print quality is critical. Those 5x7s and 8x10s will sit in homes, businesses, offices, etc, representing my work for everyone to see. If the print is “flat” with no pop….it won’t make an impression that differentiates my work from the masses. However, if it is printed with beautiful saturation, great skin tones, great whites and I have done my job with composition – WOW – impact, impression and differentiation all in one viewing!
I have heard it many times – where did you get that photo taken??? What is a better referral than word of mouth? Don’t under estimate the power of your 5×7 and 8×10 prints. Be certain you are getting the best printing possible so that your work says “WOW.”
I trust H&H Color Lab to print my work because I know that they enhance my skills which is what I want most from my printing lab partner. They provide me with prints that “POP,” beautiful skin tones and a color balance that leaves my customers coming back to me year after year! Oh yes, the prices are great too! Check out H&H Color Lab for your photo printing needs.