“American Idol.” “The Biggest Loser.” Or an old favorite like“Dallas.” Why do people tune in week after week after week for the latest episode of their favorite characters’ lives? Because they want to find out what happens next. You can leverage this human tendency to want to stay up-to-date by writing an ongoing series for your website or blog.
Dripping a little bit of information, for a few days, ensures your readers will come back to see what you have to say next.
Think about it this way: What if at the very beginning of the first episode of “Dallas,” the main characters spilled the beans and told you who shot J.R.? Would millions of people have continued to watch the show through to the resolution? Probably not. And if you tell your readers everything you know in the first blog post you ever publish, there’s nothing left for you to say.
Now, I’m sure you’re knowledgeable as a photographer and information for your customers is more than one blog post deep – or at least I hope so. So here’s how to make a blog series work for you:
Heck, you could do a series on just one of the topics above: “Traditional Portraiture vs. Photojournalism, Wedding Photography ” – that could be a juicy series all in itself.
Georgia McCabe takes us through some useful tips and tricks for optimizing Facebook activities. Interesting ways for navigating Facebook and for getting the most for your efforts. As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” appear in print in the book entitled The Relationship Age, with social media guru Mari Smith. Georgia is a frequent guest blogger for our photo lab.