Google recently axed it’s easy-to-use Keyword Tool, for a slightly less easy-to-use “Keyword Planner”. The move makes sense for Google, as the Planner integrates much better into AdWords (where Google makes all of its money). The new Planner is a great tool, but a little tricky to use for first timers. Here’s our guide on how to use the Google Keyword Planner.
First though, let’s touch on why you would want to do keyword research. Keywords are important to a process known as “Search Engine Optimization” (or SEO). One facet of SEO is writing your site’s content to match the exact way people search. If you know the keywords people use, you can use them more on your site and attract more visitors!
Step 1 – Go to the Keyword Planner.
Step 2 – Click “Search for keyword and ad group ideas”.
Step 3 – Enter in a few keywords related to your services.
Step 4 – Click through AdGroup ideas to find related keywords. You can click the Ad Groups to discover the keyword ideas. Be sure to click the little blue arrow next to the terms you like!
Step 5 – Click through the Keyword Ideas. You can see the keywords you entered in, and more related keywords.
Step 6 – Download your keywords using the button to the right.
Step 7 – Add the keywords to your site. Here’s our guide on how and where to add keywords to your site’s content for SEO!