Georgia McCabe has spent her 30 year career at the intersection of photography and digital technology. As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” will appear in print in the upcoming book entitled The Relationship Age, by social media guru Mari Smith. Georgia is a frequent guest blogger for H&H and has put together this list of ideas for enhancing marketing partnerships.
While photography can be a very solo pursuit, marketing your photography business doesn’t have to be. Check out these ten tips on how to effectively market your business using community partnerships!
Ask a café or restaurant owner to display your prints and they’ll get free decoration while you get sales.
Talk with local salon owners about using your pictures as decorations for the salon. Once you have an established relationship, consider seeing if they would be interested in taking before and after shots of clients to feature in the salon.
Identify local companies that offer kid-friendly lessons; dance studios, karate studios and horseback riding stables are great places for you to take interactive photos that can be offered to the company for placement on their marketing materials or Facebook fan pages.
While elementary schools may have pre-established school photographer contracts that will be difficult to infiltrate, nursery schools usually do not. Offer to take class and/or individual nursery school pictures for a nominal fee. This is a great way to build your credibility amongst the school community while getting your name out to a key demographic
More and more people are relying on traditional job fairs to help them find work. Speak with the job fair organizers in advance and offer to take professional headshots of the attendees. Consider doing this for free as it is a great way to expand your audience while garnering plenty of attention.
If you like photographing cats and dogs, try teaming up with a pet store, a doggy day care or a kennel. Again, they can host or sell prints while you get to market to a targeted audience.
The bridal community is always in need of photographers. Team up with local bridal shops and offer to place some of your bridal pictures in the store as decoration. If you have a well developed relationship with any bridal service provider in your area, discuss the possibility of offering joint packages where bridal and engagement photos are included with another bridal service.
Social Clubs like the Rotary are always hosting events that need mementos. Get in contact with a local social club and ask if they need a photographer. Offer to share the proceeds of the sales with the organization.
Find a local group on the up, sign an exclusive agreement and make band photos and t-shirts to sell for a royalty on their site and at their gigs.
Just launched, Facebook Places allows users to check-in to places they visit and tag friends. Consumers can find out about deals at nearby coffee shops, restaurants and retail stores, which they can redeem by checking in via Places. Why not consider approaching a local establishment and offer up a framed print or a discount for your services. Just another creative marketing approach using today’s technology.
Take advantage of the available connections in your community to help successfully market your photography business!
Hadn’t really heard too much about Facebook Places. I’d be interested to see some more details on how you’re using Facebook places to help spread the word.