Why do you have a website? There are many ways to answer this question, but only one that really matters: to bring new business to your company. Your website is a marketing tool, and one that is becoming increasingly important. In fact, for many photography studios, it is becoming the primary marketing channel for their business. Note – if your answer was “I don’t have a website for my photography studio” or even “Because my kid offered to build one for a school project,” this series is written especially for you.
Consider the following search engine statistics and trends:
These stats create a pretty compelling picture, don’t they? People near you are searching for your services – what are they going to find? Over the next few weeks, we’ll be covering the key components of an effective website for professional photography, including:
We’ll be covering each of these topics in detail as they pertain to the photography industry. Be sure to subscribe to our photo lab’s blog so you don’t miss the rest of the series. You can get updates by RSS or receive each post by email. Stay tuned!
This guest post was submitted by Kyle Claypool, a web presence management expert. He will be representing the United States as the US Technical Expert at the upcoming Website Design WorldSkills competition in London. Kyle is part of our marketing team that manages our professional photo lab website.
LOok forward to it