Creating Effective Websites for Professional Photographers: An Introduction
Why do you have a website? There are many ways to answer this question, but only one that really matters: to bring new business to your company. Your website is a marketing tool, and one that is becoming increasingly important. In fact, for many photography studios, it is becoming the primary marketing channel for their business. Note – if your answer was “I don’t have a website for my photography studio” or even “Because my kid offered to build one for a school project,” this series is written especially for you.
Consider the following search engine statistics and trends:
- 81% of people aged 18-34 look for local businesses online first. (Source: comScore)
- 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline.” (Source: NPD Group)
- 70% of online searchers will use local search to find offline businesses and 86% of online users will be searching for a local business at some point in time. (Source: Kelsey Group)
- Local business search and review site Yelp reported more than 41 million visitors in December 2010, up nearly 100% over the previous year. These visitors were actively searching for, or reviewing, local businesses. (Source: Yelp)
These stats create a pretty compelling picture, don’t they? People near you are searching for your services – what are they going to find? Over the next few weeks, we’ll be covering the key components of an effective website for professional photography, including:
- Graphic Design – what sort of first impression are you creating for your photography business?
- Content – are you giving people the right information, in the right format?
- SEO and Link Building – are people able to find you when they search for your photography services?
- Measuring Success – how do you know if you’ve done it all correctly?
We’ll be covering each of these topics in detail as they pertain to the photography industry. Be sure to subscribe to our photo lab’s blog so you don’t miss the rest of the series. You can get updates by RSS or receive each post by email. Stay tuned!
This guest post was submitted by Kyle Claypool, a web presence management expert. He will be representing the United States as the US Technical Expert at the upcoming Website Design WorldSkills competition in London. Kyle is part of our marketing team that manages our professional photo lab website.