Happy autumn, everybody! Are you loving these cooler days as much as I am? I notice that although it’s early fall, I am seeing lots of changes where I am, including shifts in color and light that create new shapes the summer lushness had covered up. And under that, I’m starting to seeing the “bones of the garden,” not only the architecture of the shrubs and trees but of our built environment.
So I’m running this idea by you: Consider taking a tip from Mother Nature to give your business an autumn checkup. Whip out your books and give them a look – how’s your harvest and what’s ripening next month? Feel the pulse, take the temp, check up on trends. More importantly, look at the big bones, to see if the overall the direction builds a strong framework to grow out where you want to be.
Scott Gerber at Inc. has a great video that’s exactly what I’m talking about. If you don’t have time to watch Scott’s video, here are some highlights, plus a few of my thoughts:
I love some of Scott’s viewers’ comments, including suggestions like these:
If you’re a creative type, your dream may never have been to run a business. But here you are, and I want you to start thinking about your creativity as such a HUGE asset now that we have tools like social media that let you bring your style, personality, and individual expression so effectively into your marketing and client relationships.
Enjoy your creativity. Use it to build your business. And don’t forget to have fun and take in the fall colors!
All the best,
Guest post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives on social media appear in print in her newest book entitled “SocialMorphosis – Transforming Your Business through Social Media”. Georgia is also a co-author of the book “The Relationship Age”, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.