5 Ways to Jump-Start Holiday Business Now
Stuck for ideas on how to jump-start your photography business this holiday season? Here are some simple tricks and tips to try out.
Tip #1 Get Free Press with an Event.
Take advantage of holidays by creating an event that will get you some free media attention. The press is always on the hunt for articles with holiday themes.
- Host a trick-or-treat photo tour: This means leading a group armed with cameras along on their Halloween candy quest – shooting the experience, snapping best costumes and spookiest houses, and coaching on photography. Be sure to appoint a dedicated monitor, no camera, to keep watch on all little ones! Meanwhile, you have an excuse to wear a silly costume, have fun, and network – sweet! Bring business cards and play up door-to-door possibilities, especially when a homeowner greets you in costume. The press will love this and the families will capture photos that they will cherish forever, long after the kids are grown and passing out treats to next-gen goblins. This is just one example, but give it some thought; you may be amazed at the press and interviews you get.
- Run a lead-up contest: Preface this event by running a contest where neighbors or families enter to be the chosen group. Let local press in on all the facts and you may get some promotion out of the starting gate. Put social media to work on these campaigns and remember, it’s so important to create engaging content – entice your fans to comment, share and like.
Tip #2 Ask Fans to Contribute.
People love to be asked their opinions – and your fans will love question-oriented posts. For example, ask: What was your best Halloween costume? Ask them to post a photo. What’s the best creative idea for a haunted house? What’s the scariest picture you ever took? How about a photo contest for which kid plus candy bag weighs the most? Ask for photos, make it fun… you get the idea. Prizes could be a discount off a photo shoot, or anything you want to offer.
Tip #3 Run a Holiday Photo Session.
Partner with a local business and host a free photo session, maybe at a doggie day care, a riding stable, or a children’s day care. A great location now would be local pumpkin patch. Really, the possibilities are limitless. Give away a free print and offer a way to purchase other photos.
Tip #4 Run a Mock Photo Party.
Partner with local party planners, bakeries, gift shops, etc. Each company helps design the photo shoot, and for participating they will receive images for use in their marketing. Invite them to include their children and other family members, as well. You’ll get the word out to local businesses and help them at the same time. This great idea is from Pamela Smerker. Also consider working with your partners to help promote the event on each other’s social media sites.
Tip #5 Feed Fans Holiday Ideas.
Fans love ideas that inject newness into the holidays. Load up your social media with creative, inspiring ideas for decorations, makeup tips for costumes, and fun recipes. Here’s a pin board on Pinterest to get you started.
So park your broom in the corner, light up a jack-o’-lantern, and spook up some business using your social media to give these ideas a try. Be sure to let me know how they worked for you.
Guest post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives on social media appear in print in her newest book entitled “SocialMorphosis – Transforming Your Business through Social Media”. Georgia is also a co-author of the book “The Relationship Age”, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.