4 Tips to Improve Your Sales with Pinterest
Pinterest Tip #1 – Get past portfolio-think.
Is this you? You know about Pinterest, but you think, “My website already shows my portfolios.” Or maybe you are showcasing your portfolios on Pinterest—but haven’t had chance to take it further.
If you think Pinterest is about showing what you can do for clients, you’re partly right. Your portfolios are certainly key to your photography business. But there are many additional ways to get Pinterest — and your sales — rolling.
To expand your reach, imagine Pinterest as a series of storefronts that you fill not only with your content but with the content of others — carefully curated. It’s a Pini-world, virtual spaces that your customers can enter into, experience, learn from, be excited by, and invite others to join by repining.
21% of those repins may eventually become sales.
Pinterest Tip #2 – Take a clue from Sherlock Holmes, the master of observation.
Targeting your customers is Marketing 101. So who are your customers? When your clients come in the door, are you observing: what do they wear, what smartphone are they using, what do they chat about? Where do they live, shop, eat, vacation? What are their ages, gender, hobbies? Drop in on their social networks and see what they care about. What Pinners are they following? Study and emulate.
Use these clues to visualize your customers and their interests. Find 5 pictures that capture this essence. Write down 5 words that express this quality. Do they fit with your brand image? Keep these in mind as you put together your Pinboards. Everything should support your brand.
A winning principle: Pin to Match. A grocer can pin recipes. But a fashion photographer should skip the food. It’s simply a mismatch. Don’t stray too far and remember, most Pinterest users are women.
Pinterest Tip #3 – Ways to expand your Pinterest angles.
- Tell a story about you and your business, unique products, individual client experiences, your employees. Ask your staff to contribute. This should be fun. Become real to your customers.
- Establish your expertise. Share what you know and ride coat-tails by repining content from others. Build trust by delivering consistent value.
- Be useful – educate and solve problems. Do customers need help taking family photos? Picking new equipment? Managing or displaying photos?
- Reflect a lifestyle. Create Pinboards that show your customers you share their values and what they love. Guide them in discovering new things and ideas they’ll delight in. Just stay in line with your business category and brand.
- Pick themes for boards. For example, wedding photography themes might be formal, whimsical, garden, glamorous, smiles, happy endings, generations, veiled, etc.
- Inspire. This is a popular use of Pinterest and aligns beautifully with your profession. A picture is worth 1,000 words.
- Pin to Please. This is another commandment of Marketing 101, obvious yet overlooked. Pin pictures of interest to your customers. For products, anticipate questions with good information. Product pins should feature a variety of colors and styles to give buyers an idea of what’s available from your virtual store, linked via Pinterest.
- Delight the eye. Use all you know about color, design, and imagery to make some magic. Clutter — banished!
Pinterest Tip #4 - Crank down the nuts and bolts, pour on social glue.
When you register for Pinterest, use the tips in this article to help you build your company profile. Use it to help people find you and link to Facebook and Twitter.
Connect the dots between your Pinterest boards and online presence. The purpose of Pinterest is to generate traffic from your boards to your online presence — to drive extra page views from your pins to your website. More traffic to your website means more leads you can convert into sales.
Keys to Pinterest success include understanding why it’s effective and targeting your customers. Look at top Pinners and competitors to see how they do it. Integrate and customize their strategies to pin down your winning formula.
Guest post by Georgia McCabe follow her on Google+ – As an author, speaker, trainer and social media and photography evangelist, her perspectives on social media appear in print in her newest book entitled “SocialMorphosis – Transforming Your Business through Social Media”. Georgia is also a co-author of the book “The Relationship Age”, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.
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