In my last post, I talked about tapping into your fanbase as contributors of image content to your social media. When your fans post their content, it’s a sign of engagement and a driver of organic growth. It’s a big honking stamp of approval that sends a message to their network that your site is a place to be and share.
When that happens, you’ll also find your professional images being posted and shared on their sites and of the businesses they trust.
This works for almost any type of photography, but for example if you’re working in areas like sports and school photography, your customers and prospects are already out there taking hundreds or possibly thousands of photos at every event. They’re already uploading these images like crazy, so why not position yourself to bring some of this good stuff onto on your site, and tap into their networks? Then your images will be popping up on their social networks, too.
As an example here, let’s use a public performance at a local dance school. Say you photograph a client dancing at this event — and have some great shots of the evening and performances.
Go to the dance school’s Facebook page, post a compliment about the event, and upload one or two of your great shots. For example, you might say something like the example below, and ask the school or their fans to post their own photos of the evening.
Comment on posted photos and get the conversation going. Invite participants to visit your site, contribute images there, and to like your site. Then you have an inroad into their content. You can over time assume a number of roles — as a channel to share valued content, as a mentor, educator, expert, and — ta-dah — trusted services provider, when only professional images will do.
I’ve prepared a short video which shows you some examples and techniques that you can try. Stay tuned for Part 3 of this blog series.