5 Ways for Wedding Photographers to Grow That Bottom Line
Today we’d like to offer a guest blog post, written by Teri Ritter, of Teri Ritter Photography. Teri has been in business for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies. Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere.
In the heart of wedding season, don’t lose site of the objective of being a professional wedding photographer – to make money!! Below you will find 5 quick tips for wedding photographers to grow that bottom line.
1) Offer special sales to the wedding party
Create a few items and reduce the price: a printed calendar, a custom photo book, a slide show in a custom image case – these are just a few thought starters to get you going. The idea is to offer a “sale” to the wedding party making them feel special and compelled to purchase items. It is important to set a deadline before which the photo order must be placed.
2) Show a mini slide show using your laptop at the reception.
This builds anticipation AND insures that everyone sees the photos from the wedding. Aunt Sue will love the photo of her son and want to know how she can purchase it. The savvy professional wedding photographer will be prepared to have information on purchasing wedding images shown on the slide show.
3) Table Shots provide another product to sell after the fact.
By photographing each table – one image can be sold multiple times to numerous guests – the guests must be told where and how to look and order photo prints online. (hint, check out H&H Image Host)
4) Offer FREE Facebook profile photos for guests.
Tell the bride that you will include in your services, free Facebook avatar photos for her guests. During a selected time frame of the reception communicate that you will be capturing photos to be used on Facebook – here’s the great part – in order to send them the free (yes free) reduced res image you will need their email and Facebook information…..this allows you to build your social marketing database and when used effectively this leads to more bookings!!
5) Begin now to market for the holidays.
It isn’t too early to think about holiday sales. Plant the seeds for holiday cards and include some samples when you deliver the wedding photos. Don’t forget to include ornament info too – perhaps an offer of 50% off a porcelain ornament for their first Christmas as husband and wife.