This month’s video blog post is about a Facebook feature that was released in October of this year. Many of you may have seen it and if you haven’t, here’s a quick tutorial about it:
Facebook uses an algorithm called Edgerank which determines who sees your Facebook post. Recently the algorithm was changed, and during a lot of my reading I’m seeing numbers along the lines of only 16%-30% of the total fan base are seeing posts. Why? One could guess that Facebook is trying to push greater use of the Promoted Posts feature, where a page will pay a scaled fee in order to reach additional fans, or friends of fans. Or similarly, perhaps Facebook is trying to attract page owners to use Facebook Advertising for additional reach.
But there is a way to stay engaged without having to spend any money. It’s called “Get Notifications”.
If you go to a Facebook page that you’ve “liked”, hover over the LIKE button and a drop down will appear. Scroll down and click on “get notifications”. This is acting as an opt-in for anyone who chooses this feature for your page. And in doing so, the fan will receive a notification every time a page makes a post.
How can we best use this feature? For those of you photographing individuals show them your page on Facebook, and you could even walk them through liking your page and show them the “get notifications” setting. (Have them do this while they’re in studio with you). Explain that this way if any proofs or behind-the-scenes shots are posted, they’ll be immediately notified and won’t miss out the opportunity to tag themselves.
There are other ways that people have been able to engage and see page posts, some have created a custom list, others are using interest lists, and some are using the subscribe feature. Each will work, but only the “get notifications” feature is the one which will proactively alert you to a new post on a page that you have used that setting on.
I encourage you to make a page post on your business Facebook page, alerting your fans to try the “get notification” setting. You can even take a screen shot (similar to the one to the right) and show them where to click so that they never miss another one of your posts.
Also, be sure to click on this same setting on our H&H Facebook page so that you’re always notified about our announcements, specials, events, tips, classes and how-to’s.
Wishing you all a very happy and healthy holiday season and new year!
Guest post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives on social media appear in print in her newest book entitled “SocialMorphosis – Transforming Your Business through Social Media”. Georgia is also a co-author of the book “The Relationship Age”, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.
As always, Georgia is brilliant and is able to demystify social media for anyone.
Thanks for the great tip. Keep ‘em coming!