Sports Photography Sales Flyer Analysis

In August, we reviewed the importance of looking at your sports photography sales numbers. I talked about how I do this sales analysis and how important it is to do each year.

This month, I want to look at the same sports sales flyer we did in August, but this time tell you what I would change to increase sales. This is an actual flyer being used this fall and we will share the results at the end of the season.

fall sports photography flyers

Here is what should be changed:

Sports Photography Packages:

Package A:  Price $50

  • Remove Buttons (add ons should not be in packages)
  • Only offer 1-8×10 team composite memory mate
  • Individual pictures should be:  2-8×10, 4-5×7, 2-3×5 & 4-2×3
  • Add the bonus wallet concept

Package B:  Price: $38

  • Add more individual images:  1-8×10, 3-5×7,2-3×5, 4-2×3
  • Add the bonus wallet concept
  • Keep the 8×10 team picture

Package C:  Price $28

  • Only offer 8×10 team composite memory mate
  • Add more individual pictures:  1-8×10, 2-5×7, 2-3×5, 4-2×3
  • Add the bonus wallet concept

Package D:  Price $21

  • Notes:  Completely change what is offered here—the extra wallets are included in the bonus wallet concept.
  • 1-5×7 team picture
  • Add individual pictures:  1-5×7, 2-3×5, 4-2×3
  • Add the bonus wallet concept

Package E:  Price $19

  • Move the composite poster to the add on section–
  • 1-8×10 composite memory mate
  • Add individual pictures:  1-5×7, 4-2×3
  • Add bonus wallet concept

Package F:  Price $18

  • Move individual composite to an add on item
  • Add 1-8×10 team picture
  • Add individual pictures:  4-2×3
  • Add bonus wallet concept

Package G:  Price $16

  • Add 1-5×7 team picture
  • Add individual pictures:  4-2×3
  • Add bonus wallet concept

Add-on Items:

Lower quantities on these items:

  • 1– Button                          $6.00
  • 1– Circle magnet            $6.00
  • 1–Bag Tag                        $6.00
  • Principle:  It is better to get a sale of one product at a lower price than no sale for two products at a higher price.

Lower the following prices:

  • Aluminum Water bottle            $12 (H&H has lowered the price—pass that to your customers)
  • 1-8×10                                           $10.00
  • 1-5×7                                              $8.00
  • 4- Wallets                                     $6.00
  • 1-8×10 Statuette                          $33.00
  • 1-Dog Tag                                    $14.00
  • 1-Key Chain                                 $8.00
  • 3-Key Fobs                                   $7.00
  • Add team composite                  $45.00
  • Add individual composite        $25.00

We are waiting with great anticipation to see how these changes will help increase the bottom line. We hope to have an update for you in a couple of months! Take time to review your sales numbers—it will be worth your time.

Get more information about H&H Color Lab sports sales flyers, flyer design, and downloadable files.

 

By Jim Seers, H&H Color Lab Sports Photography Specialist

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