Sports Banners – Photo Lab Product Spotlight
School is back in session. Fall sports are underway. A great way to expand your school contract business is to photograph teams and individual players. High school teams and club sports teams have become a large part of my overall sales mix. As I work on expanding that segment of my business, I thought I would share one of my newer initiatives.
Last week I approached the athletic director of my main high school with a proposal. If he would line up each team, I would photograph the team and donate a poster printed as a banner that the high school can hang overhead from the hall. All I asked is to also photograph each senior team member and provide a special action poster or banner offer to them. He loved it and was all over it.
Here’s the beauty of doing this –
- Every single student in the high school – (700) will see the banners every day – multiple times
- When there are events at the high school (band events, conferences, basketball games, wrestling meets, etc)– every parent attending will see the banners
- Oh yes, the banners will have my logo on them – visible to all
- The senior posters/banner I create are eye catching, modern and edgy – ESPN Top Ten worthy, I believe!
- My investment is small due to the great pricing of the H&H Banners – 24×30 = 15.84 per banner! Wow – I can’t beat that cost per exposure!
In my marketing opinion, this will grow various parts of my overall business – high school senior business, more team work, more club team work, and more families – as it all affects one another!
Keep some things in mind when trying this in your schools:
- The banners must hang in a highly visible location
- The banners must be designed in an eye catching, edgy style (like an action poster) that adds to your credibility as a photographer
H&H’s vinyl banners come with 4 grommets – for easy hanging – larger banners come with 6 grommets.
Banner edges are folded and sealed.
The banners are made of 13 oz vinyl banner material and come in sizes from 12” x 18” up to 50” x 108”.
H&H prices cannot be beat!