Special Deals – Photo Lab Product Spotlight
If you are like I am, you have laid out your marketing plan months before you know what H&H’s specials are. This used to cause me some despair – until I realized what a benefit the specials were to “add on” sales opportunities. Now, I have realized that with the help of H&H’s product specials, I can offer monthly “bonus offers” to my client base.
For example – H&H July Specials include 20% off Framed Torn Edge Prints. Thus, in mid-June I sent an email newsletter to my existing customer base letting them know that in July, I am offering 50% off my pricing of the Framed Torn Edge Print. In the newsletter, I include an image of the framed torn edge print showing the beauty of the product. I state that it must be ordered before July 22, 2013.
I also sent a personalized email to all the graduating class of 2013 that have already finalized their orders, letting them know that as a bonus and “thank you” for allowing me the privilege of photographing that very special time of their life, I am offering them a framed torn edge print from their photo session at 50% off my pricing.
Both of the above offers and efforts accomplish multiple marketing initiatives:
- New portrait sittings from existing clients based on the desire for the product.
- Additional sales from already completed sessions/sales.
- Top of mind awareness as a photographer through communication.
It is important to use discounts as bonuses – not as a discount to your main product line or sessions. Discounting when used incorrectly can erode or damage your brand, so it is important to know what your objective of each offer is to your business.
I always pass on the sales price that H&H offers as bonuses to my clients – my belief is that the sales provides me with a tool to drive and build sales and I intend on using that tool to my business benefit.
H&H posts their upcoming specials for each quarter on their website. They also review them in each monthly Focus Newsletter. Be sure to check out the H&H specials on the H&H website and plan on how you can utilize them to your benefit!
Guest post written by Teri Ritter of Teri Ritter Photography. Teri has been in photography industry for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies. Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere.