Press Printed Cards – New Papers, New Processes…
Have you noticed that holiday cards have become a point of competition for professional photographers’ clients – they love to “one up” each other with their holiday cards! When their friends receive a card and they ask “where did you get this created?” – I want to be a part of that competition!!
Holiday Cards offer us, the photographers, the ability to advertise our work while making a little money. I personally price my cards with that in mind because I want every family that has done business with me throughout the year to use their images in a card that I have created.
That is why I am excited about the huge enhancements that H&H has made to their press printed card line-up recently.
With the addition of a new Indigo printer, the door has been opened to some new gorgeous papers. A soft, textured watercolor paper and 100% recycled paper rounds out the new vibrant selection that includes pearl, satin, linen, and art matte.
The finishing touch to this exciting offering is the fact that H&H has developed a Designer group of now popular die-cut cards – over 30 fun shapes/sizes to choose from. These new sizes range from 2×3.5 up to 4×8.5 two-sided press cards plus folded cards in their side-show, tri-fold and even a new pinwheel fold! They also offer a sample kit and free Photoshop templates to help make selling and ordering easy!
H&H is providing me with the papers, processes and style to take my press card business to the next level! I am really excited to offer their enhanced line of personalized cards to my seniors and families this holiday season! And with their special introductory offer in August, they are making it easier than ever for me to “show and sell”!
Guest post written by Teri Ritter of Teri Ritter Photography. Teri has been in photography industry for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies. Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere.