As we begin photographing for the holiday season, cards play a big part of the overall product mix. I view cards as a marketing tool as much as, if not more than, a profit center.
Based on that strategy – I price cards with a different profit margin in mind than placed on the majority of my products.
The marketing plan for holiday cards this year is exciting, as I believe it will grow my business for 2013 as well. Let me share some ideas and thoughts:
First: I am putting together a sample notebook of cards for my clients to select from using H&H’s new 3-ring binder – this way samples are organized with prices and quantities giving a more polished, professional appearance. Another reason it is good to have such an organized system – ease in ordering. The more unorganized the buying process is – the more likely your customers can get frustrated – leading to less sales. Thus, be organized and get those sales!
Second: Using plastic sleeves and the card sample kits that H&H offers (SEE BELOW – I am purchasing both the shape AND the complete card sample kits to allow my customers the most comprehensive method of understanding the process). H&H also offers free templates so that what I show is the same design that my customer is selecting. For a more polished look, mount the card on an 8.5 x 11 sheet of cardstock t on which you have already typed the specific pricing. Then slip that sheet (which now has the actual card sample mounted and the pricing) into a plastic sleeve that fits nicely into the 3 ring binder. This will help keep your cards protected, as your customers flip through the notebook and then allow them to pull out the card they are most interested in so see the paper type and view the back or inside of the card.
Another way to show cards in the 3-ring binder, is to mount two of the same card on a cardstock sheet, showing both the front and back. This also allows the customer to open the card to see the inside, as they flip through your sample book. With this method, you do not have to use the plastic sleeves for protection.
Third: This year I am offering a 2-day special for holiday card sessions only. These sessions are 20 minutes for 20 dollars and promoted as holiday card sessions. I have reduced the card designs that people can select from. I will be holding these sessions the first week in November on Monday and Tuesday – my slower days. Again – keep in mind that my strategy is to build business for 2013, as well as increase this year’s cash flow.
I wanted to share this idea with you now so that you can take advantage of the current sale that H&H is offering on their card samples:
Card Paper samples printed with your own images
Regular $15 – Sale Price $12 thru September 30, 2012
Coupon Code: PaperSamples
MORE WAYS TO SAVE THROUGH SEPTEMBER 30
Order through the supplies department and automatically receive the reduced price on designer and holiday card sales kits!
Designer Shapes and Paper Sales Kit – Regular $20, Sale Price $15
Here is what you get!
These cards are a great collection that will assist you and your clients to conveniently select their favorite paper and designer shape.
Each template flyer shows ideas on how to use the H&H FREE templates by changing colors and text for different occasions. The back contains thumbnails showing how each template looks in the available shapes. Because there are no H&H logos on the flyers, they can be conveniently placed in a 3-ring binder to show your clients how all the templates look in each of the designer shapes.
Original Holiday Card Sample Set – Regular $25, Sale Price $20
Here is what you get!
Save even more and only pay $35 when you purchase both of these sample sets from supplies.
They also have a card special through September 30…..when you order 48 cards, you received the first 24 FREE! – check out the details on their website!
Guest post written by Teri Ritter of Teri Ritter Photography. Teri has been in photography industry for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies. Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere.