How to use Social Media to Find New Clients
Learn more about how photographers can harness Google+, Facebook and Twitter to bring in more new customers:
Using Social Media to Find New Clients Video Transcript
If you go through this exercise, you’ll see all the different kinds of information that you can search on; careers or place of employment just to name a couple.
We’ll go to California, looking at women who are engaged, and now we’ll select the city San Diego. Here’s a woman, and her profile shows her location, her employment, her school — but even more important you’ll notice the other network capabilities. From this view, I can go ahead and add her to my Google+ circles (which I actually already did), but I’ll show you how I did that.
I made a circle called “Prospects”, and added her to it. I can either send out a post to this circle, or I can send emails.
The second network that I’ll show you how to use for prospecting is Twitter. Go to search.twitter.com, it will bring up a search field inside Twitter. Enter in your search term (I need a photographer), and then select the advanced options, and enter in a zipcode and mile radius. Hit the search button.
Then you’ll see a list of people who have posted a matching tweet. From here you can send direct messages or respond by tweet directly back to the individual(s).
The last network I’ll show you how to use for search is Facebook.
In Facebook, go to the search bar at the top and type in “I need a photographer” and when it comes up, select public post on the left-hand menu. You’ll see all the posts (public posts) which match that search. What we can’t see in this view is the location of each individual, but you can dive into each profile (depending on their settings) and get an idea of their location and decide if it’s a region or area where you are able respond.
These are techniques using 3 social media networks photographers can use to search for potential clients. If you have any questions – feel free to reach out to me at firstname.lastname@example.org or on Facebook.
Guest post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives on social media appear in print in her newest book entitled “SocialMorphosis – Transforming Your Business through Social Media”. Georgia is also a co-author of the book “The Relationship Age”, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.
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