If your goal is to increase sales for your business with social media, you need to develop a loyal fan base that will begin to regard you/your brand as a leading authority and best-of-breed in your marketplace.
Having strategic and authentic interaction with your fans is the key to your success. Creating an editorial calendar that supports your marketing strategy (special events, promotions, etc.) can generate enormous interest in your audience if you are consistent in providing high value information, products and services.
How to Build a Loyal Fan Base with Social Media
Question and Answer Sessions: Conduct and or host a weekly Q & A session. To do this you make yourself and other possible partners available to answer questions. If you are a wedding photographer you could invite an owner of a flower shop, or a DJ or even a wedding planner. Plan ahead to have some of your community members ready with questions that they can ask you during a 60-minute time slot.
Post Daily Tips: Post daily tips at a certain time each day. Make sure they are brief yet relevant and useful information for the type of clients you serve. If you specialize in portraits you could discuss best colors for outfits, or what type of makeup to apply, cool locations for shoots, etc. Here is a special sensei trick, use Pinterest to find some great ideas. Tips like these can go far by encouraging questions and sharing content from your page.
Share Pictures of Your Shoots: What better way to show off your work than to post some photos from one of your clients’ photo sessions. Here is another sensei tip: When you meet with your client ask them to like you both as a fan and as a friend. If they do this then you can tag them when you post their picture or pictures. This way their friends will also see the photos. This is a FANTASTIC way to get referrals.
Step 1; click on “tag photo” underneath the photo you just uploaded.
Step 2; Click on the person you want to tag, and begin to type their name in the box. Your friends will begin to appear in a list below.
Step 3; Scroll down through the list and select the correct individual to tag.
Step 4; at the bottom of the photo, click on “done tagging” when you have finished tagging friends.
Share Experiences – good and bad: Sharing personal experiences can help you develop a closer connection with your audience. I’m not suggesting that you bad mouth or criticize a client, but case studies that show how you may have overcome a challenging situation or a difficult experience reinforces that you are authentic and real.
Make it about the community not just your business: Ask questions and solicit comments that help the community to learn more about their peers.
What techniques have you tried that have helped you build a loyal following through social media? I would love to hear about them.
Guest post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives on social media appear in print in her newest book entitled “SocialMorphosis – Transforming Your Business through Social Media”. Georgia is also a co-author of the book “The Relationship Age”, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.