How Professional Photographers Can Stay in the Forefront During Industry Transitions
In the ever-changing world of professional photography, it is essential to keep up with new developments. As journalist Karel van Wolferen suggests, we have entered a “second digital revolution” in the field. First, the advent of digital technology made photography more accessible for consumers. Now, further advances increasingly improve photographers’ expressive abilities, as well as the quality of their work. The long held assumption among purists that a digital print will always be inferior to one that has been carefully rendered in a darkroom is being vehemently challenged. And as we have seen with the collapse of Kodak, it is absolutely vital to stay at the forefront as the industry shifts.
One of the best ways for professional photographers to keep abreast of changes in any industry is to attend photography trade shows. These events allow companies to demonstrate their products and services while networking and examining market trends. This Spring is shaping up to be quite an exciting and busy one for H&H Color Lab, with exhibitions this month and the months to come.
Though the relationship between photographers can be competitive, insiders know the importance of networking. Among colleagues, a sharing of market information and resources can be mutually beneficial. In February, The Professional School Photographers Association (PSPA) and the Sports Photographers Association of America (SPAA) annual conference, as well as the Wedding & Portrait Photographers International (WPPI) trade show were great places to network. March and the upcoming months will provide many more opportunities too!
Check out the Photography Events Calendar for a full listing of where H&H Color Lab will be and when. Be sure to come out, say hello, and see the latest products for professional photographers we offer and our advances in technology when we are in your area.
The landscape of professional photography is continually shifting; as technology and techniques change, so too does the field itself. Trade shows are just one of the many invaluable tools available to photographers to keep informed and ahead of the curve. Staying aware of trends and the latest developments can mean the difference between sinking or swimming in the industry.
Guest Post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives on social media appear in print in her newest book entitled “SocialMorphosis – Transforming Your Business through Social Media”. Georgia is also a co-author of the book “The Relationship Age”, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.