Facebook-Feeding Your Business with Posts that Engage
Congratulations. You’ve had a Facebook business page for a while. You’ve done some promotion and posting, and you have some fans. Some of you have taken it further, I’m sure, and we’d love to hear from you. Regardless, everybody should feel good about getting a page up and getting started.
I’d like to invite you to take a moment right now to check your Activity Log, to see what your fans are saying and what posts have clicked. What are you finding — and what does that tell you? What kind of content seems to connect? Is enough “you” coming through that your customers can relate to your business as one who knows and cares about them?
Even if you’ve been too busy to post or your posts are falling a bit flat, let’s see what we can do to give you a boost. The key: engage. Increase your chances by following these tips.
Link to great content: Look at your posts from your customers’ perspective. Why should they come to your page? Are you offering something of value? No need to reinvent the wheel. Use your expertise to link your customers to great content you love. Be their guide, and your picks will gradually create a personality they can trust and relate to.
Give and offer: Did you run a special offer for Father’s Day? Take a minute to make up a gift and offer calendar for the next few months, including promoting in advance. Pour a steady stream of value on your page.
Know and ask your customers: Are you just posting — or truly inviting conversation? Are you responding to comments? Who are your customers and what are their interests? Try asking your customers what they want –you may be amazed at the response.
Mix it up: Your imagination is your limit. You can educate, entertain, offer, invite, question, connect, critique, create competitions, and stimulate creativity. Mix it up. Don’t forget to alternate media too, from images and text to video and audio.
Polling, fun and easy: Suppose you’ve posted some wedding photos showcasing the trend toward highly posed, fashion-style shots. You could use a simple poll to engage customers in the issue, asking a question like, “What do you think of the high-fashion trend in wedding photography?”
To set up the poll, in the Status area, click the Event/Milestone + icon, then click Question. Click Ask Something, select Add Poll Option, and on each line item, write an answer for fans to choose. Maybe something like this:
Polls are a chance both to connect with your audience and to get valuable information about your market. But don’t stop there. Be sure to do a follow-up post on results and let people know that their input matters.
I hope this has stimulated a few ideas. Please be sure to let us know what’s working for you or where you’re bogging down. We’d love to help you take it to the next level and also hear about your successes.
Guest post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives on social media appear in print in her newest book entitled “SocialMorphosis – Transforming Your Business through Social Media”. Georgia is also a co-author of the book “The Relationship Age”, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.