I have several photographer friends that have told me over the years that January is their largest volume month. When I was first told this, I was slightly skeptical. As I learned more, it made sense for some photographers’ business models.
I have learned there is a lot of business left on the table in January – many clients don’t necessarily want their orders for the holiday and will gladly put off ordering, or even holding their appointments in January. Plus, many photographers have gotten good at providing gift cards as a gift alternative to their clients – great income source I might add.
This brings me to the featured product subject of this blog.
H&H has developed an exciting extension to their jewelry line. The HANNAH Collection offers pieces that will keep your clients coming back to “add on” to them.
In the HANNAH Collection there are 2 pieces that consist of magnetic interchangeable images, making them versatile and compelling to purchase. One is a magnetic locket in antique silver and mineral glass, the other piece is a round jewelry-finished magnet that fits into a detail-trimmed square. Both are truly gorgeous pieces. Additional magnets consisting of images are available too (I have the concept of using these as just plain magnets myself!).
In addition – the Hannah Collection offers pearl upgrades, birthstone charms, additional necklaces and upgrades. More information on the HANNAH Collection is available on the website – under jewelry – www.hhcolorlab.com
The new HANNAH Collection excites me as it will offer numerous ways to increase sales and serve as marketing for my business in 2013.
For those of you that want to drive some January business – the HANNAH Collection offers you the message to do just that.
I would suggest that you email the clients that have purchased during the holiday season and for those coming in to you for January sessions and sales – be sure to promote the line! As always, H&H comes through as the professional’s partner with more quality products!
Guest post written by Teri Ritter of Teri Ritter Photography. Teri has been in photography industry for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies. Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere.