Fish Customers out of the Twitter Stream with inboxQ

Hey, gang – I hope everybody is doing great and is feeling really energized as we head into a new season.  While some of you are waiting for school events to ramp up, here’s a nifty browser plug-in I think you’ll love and will have fun putting to work to help your photography business right now – like today – without much work at all. It’s a simple way to fish prospects out of the live Twitter stream, so easy you’ll be up and running in a couple of minutes. It’s called inboxQ.

inboxq - social media q&a for photographers

Take their Get Started link to get a quick idea of how simple and effective this.

The premise: Twitter questions are an opportunity for your services

Every time somebody asks a question on Twitter, they’re looking for an answer, and often these questions go unanswered. More than an answer, often what they really need is some kind of solution, like the right product or service. By getting a window into the live stream of Twitter questions being asked that are relevant to your business and expertise, you can connect directly with the very best kind of prospects, the ones who actively need your help now.

Inbox Q lets you find, for example…

  • Who’s looking for a referral to a great event photographer?
  • Who needs photography equipment you sell?
  • Who’s asking technical question that your photography class covers?
  • What questions are coming up about your reputation, brand, or field?

And then you just answer on Twitter.  Your imagination is the limit.

More than prospecting: build reputation, B2B relationships, and followers

You can broaden it up to refer prospects to your colleagues, create and build business relationships, and establish your expertise and business identity – all by jumping into the live Twitter stream. Just provide help or referrals to people asking questions right up your alley. And as you build credibility and provide real value, you gain followers on Twitter. It’s also a way to explore a market.

How it works

Enter keywords as search criteria and then save those searches as campaigns. Easy! Monitor the stream by campaign, and use Twitter to respond to individual questions. Refer questions to others as appropriate.

Technical stuff

InboxQ runs on Chrome and Firefox, and syncs up with an iPhone app – so nice to be able to jump in and manage your campaigns when you have free moment anywhere.  It’s also integrated with Hootsuite and Seesmic.

So I hope you take a few minutes to give this one a try. You many need to play with the keywords to get the right mix to start streaming down questions relevant to you.  Be sure to let me know if you play with this, learn something about your market, and get some results. Leave me a comment on the H&H Color Lab Facebook page or my Facebook wall.

Guest post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives on social media appear in print in her newest book entitled “SocialMorphosis – Transforming Your Business through Social Media”. Georgia is also a co-author of the book “The Relationship Age”, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.

 

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