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Creative Marketing Ideas for Pinterest
It seems like every day a new social networking site appears. If you haven’t heard about Pinterest, it’s a new social networking site with an “online pinboard” interface. According to Experian Hitwise, this invitation-only site now has 40 times the number of total visits it had six months ago, now finding its way into the top 10 websites in the category of social networking and forums.
Women between the ages of 25 and 44 are the most popular users and they comprise 59% of its readership.
This newcomer in 2011, is a visual “corkboard” of sorts, think of it as a bookmarking site that allows users to tag or more appropriately, “pin” pictures that resonate with them. And each picture is connected to a link somewhere on the interwebs. The act of “pinning” is sharable, and can be seen by your friends through numerous sharing sites, such as Facebook.
Early adopters of this site were brides-to-be. They created numerous “pinboards”, which could be considered a collection of ideas – from table-settings, to dresses, to cakes; numerous items could be pinned and pulled together to form an idea board or a to-do-list of sorts.
In short order, this website has brought on hundreds of photographers, graphic designers, interior designers, artisans, and people in the fashion industry, because what they all sell or offer is extremely visual.
The fast growth of Pinterest indicates a highly enthusiastic and active user base. It’s also another fine area to watch for emerging trends and styles, so it’s no surprise that fashionistas are engaged in Pinterest. With the ability to include local SEO and watch trends in real-time it’s a low-barrier-to-entry mobile site for businesses. Don’t let the fact that it’s visual and picture oriented throw you off. Just with Instagram, Pinterest is eye candy.
Some suggestions for staying focused as a “business” while using Pinterest:
Be creatively descriptive (in a good way) when you label your boards.
- Think visual – SHOW how your products are used
- For service oriented business, think about telling a “before and after” story in pictures.
- Go ahead and include photos of staff – people connect with people. But don’t go overboard; keep a good mix of products, services and your staff.
- Don’t be afraid to let your brand personality show through. Consistency is always key, no matter what platform or vehicle you are using in your marketing mix.
- Do try something new at least twice a month – a special coupon to Pinterest users, gift lists
- (using your products of course) for major holidays like Mother’s Day, Graduations, etc.
- Create a video and post as how-to or a product demo
- Having an in-store event? Make a flyer and pin it!
- Pin a QR code and see what happens
While it might seem like a great place to promote your photography business, do so carefully. Be extra cautious and make sure you do not promote your Boards with only your own products or projects. Instead use Pinterest to build your brand by linking and connecting to people who share your passion, or by pinning images that inspire your photography work. You can use Pinterest to promote your business, just be creative in doing so.
Guest Post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” appear in print in the book entitled The Relationship Age, with social media guru Mari Smith. Georgia is a frequent guest blogger for our professional photography lab.
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