Today we’d like to offer a guest blog post, written by Teri Ritter, of Teri Ritter Photography. Teri has been in business for 10 years in San Diego, CA and Dexter, MI, specializing in families, seniors, and babies. Teri is also a Marketing Consultant and enjoys sharing marketing ideas and plans which boost the bottom line for professional photographers everywhere.
7 Ways to Boost Sales in Slow Times
1 – Summer Time is time to go “after” the high school senior market. Find 5-10 2011 seniors and give them full sessions and a few products in exchange for showing your work around. My philosophy has always been “If I can sit someone in front of my camera, I can sell at least 600.00 worth of work.” Thus, I’ll give away my time and a little product in return for a lot of future paying sessions. High school seniors select their photographer based on word of mouth 9 times out of 10. What better way to get your name out there than have 5-10 people walking around showing your great work and selling you? Works for me!!!!
2 – This is peak time for street fairs and festivals. Rent a 10×10 booth for about $100 – 150.00 and set up a beautiful display of your work. Use a pop up tent, as well as some tables and fabric to truly make it the class act that is representative of your work. Display all of your unique and different products. It is especially important to display some large (24×30) framed portraits and metals for the wow factor. Get people to stop and look. Have a special offer for a session that is only good when a certificate for the session is purchased at the festival. For example: A family portrait session AND an 8×10 print for 75.00 (normally 150.00 price). You need to have certificates created that indicate the details and a “use by” date.
You may also want to have a drawing for a FREE product, collecting contact information on the entry card. This allows you to gather information to use for your email marketing campaign.
3 – Get serious about expanding into schools and/or sports. Don’t just think about it, do it! Target a league or two and go out and get it. Right now you can go after youth football and soccer. Sports and schools offer great revenue streams. Check out the H&H Boot Camps and attend them to learn how to do this. Don’t let it pass you by. I have added thousands of dollars to my revenue stream by adding just a little sports into the mix.
4 – Fundraising auctions offer great ways of getting your work seen. Donate an item, or a sitting to the auction, asking one thing in return: The venue must allow you to display your work and information in a way that all people attending will see it. This is another low cost way to get your business exposed!!
5 – Use social marketing. It is imperative, if you wish to grow your business and thrive, that you utilize social marketing to its max. Keep your website up to date and have a blog on it that is added to at least once per week. Remember: Everything else you do is designed to drive people to your website. Use your Facebook fan page to post slide shows of sessions.
Include a video of a session in your packages, especially for high school seniors, so that they may post it on their facebook page. Just be sure that you brand it. Each time this video is viewed, it is marketing your business. Use Twitter to advertise yourself. Twitter should be used to post about immediate events. For example, if you do a street fair, tweet that you are at the street fair and the next 5 people to come to your booth will receive a free session. Choose something very compelling. Twitter should be in your marketing arsenal to drive immediate results.
6 – Look for fundraising opportunities. Offer mini family sessions to your pre school as a fund raising opportunity for the preschool. The venue receives a portion of your reduced sitting fee AND 10% of all sales in return for allowing you to offer the special to their families.
7 – Consider pet photography. Pet photography is one of the fastest growing segments in the photographic industry. Work with your local pet store to have a day in the pet store for owners to bring in their dogs and cats to create a fun portrait.
Bottom Line – You need to think outside your box if you want to Boost Your Sales in Slow Times. These ideas will help you do just that
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