H and H Color Lab - Professional Photo Lab Blog

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
 

After four weeks of our broad tips on creating effective websites for photographers, you now have a clearer idea on how to design a website with conversions in mind, optimize that site for the search engines through keyword usage, as well as optimizing the site through backlinks. If you master those three tactics, chances are […]

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Over the past few weeks we have discussed several key concepts related to having an effective web presence. First, we talked about the elements of an effective (not just attractive) graphic design for professional photographers. Last week we had a primer on writing content that is optimized for search engines. If you have an optimized […]

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Now that you’ve learned how to effectively design your photography website in the first part of our blog series, let’s move on to how to make sure people can actually find it. Through a process known as “Search Engine Optimization” (SEO), you can optimize your website to hopefully achieve high rankings within relevant results on […]

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Professional photography is a visual industry. The presentation of your photography is just as important as the photography itself. You have your work printed by a professional photo lab because the quality of the presentation matters – why should your website be any different? Just as canvas prints shape the first impressions of new or […]

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Why do you have a website? There are many ways to answer this question, but only one that really matters: to bring new business to your company. Your website is a marketing tool, and one that is becoming increasingly important. In fact, for many photography studios, it is becoming the primary marketing channel for their […]

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Mobile Marketing For Photographers…A New Social Media Phenomena Guest post from Georgia McCabe. Today there are more than 1.8 billion internet users on the planet, including close to 1 billion Facebook users alone, and besides, there are over 5 billion cell phone users, most moving towards mobile internet connectivity. Amazing…right? Imagine what tapping the social […]

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