Photography Marketing

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.

How to Increase 2011 Holiday Photography Sales with Social Media

In today’s video blog post, guest blogger Georgia McCabe describes sample holiday campaign ideas and how professional photographers can increase holiday sales with Social Media: Guest Post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” appear in print ...Read more »

SEO for Photographers: How to Get Your Photos Found on Google

Take a look at the Google results for a search like “Kansas City Wedding Photos:” The first thing that catches your eye on that page is the photos. Imagine being able to get your photos there, right in front of the people who are looking for your services most. If you were able to get ...Read more »

Mobile Marketing: Reaching your Potential Photography Clients When They Want, Where They Want

Mobile content marketing is a rich and rewarding addition to your master marketing plan. It doesn’t matter what type of photography you specialize in – reaching your potential customers in this way will produce a harvest of benefits all round. This post is designed to help professional photographers make the shift to thinking “mobile” and ...Read more »

Professional Photographer Tips for Winning Youth Sports Photography Contracts

There are several types of sports photography and each has different ways to position a bid. Today we’ll let you know what to consider when getting Little League Sports Photography accounts. A) Make sure to promote that your product provides parents with pictures that allow them to keep a time line of their child’s life. ...Read more »

Towards a Brave New World in Photography

As professionals, it’s again time to face the future in photography, because the future isn’t very far away. It’s time to prepare to face an entirely new photo market. Of course, I know you probably are already heavily into digital, as is a large portion your customer base. But I’m not referring to digital capture ...Read more »

Professional Photographer’s Guide to Selling Neil Water Bottles and Photo Inserts

Plan Number 1: Sell After Sports Picture Day Use as a Commission Replacement or Fund Raiser.  On picture day shoot 100% of the youth athletes.  At a game or special sporting event, sell the water bottle.  Have custom photo inserts made up of the team and individual for each child and place in the water ...Read more »
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