Photography Marketing

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
 

5 Ways to Jump-Start Holiday Business Now

Stuck for ideas on how to jump-start your photography business this holiday season? Here are some simple tricks and tips to try out. Tip #1 Get Free Press with an Event. Take advantage of holidays by creating an event that will get you some free media attention. The press is always on the hunt for …Read more »


Could an Autumn Checkup Rake up Photography Business?

Happy autumn, everybody! Are you loving these cooler days as much as I am? I notice that although it’s early fall, I am seeing lots of changes where I am, including shifts in color and light that create new shapes the summer lushness had covered up. And under that, I’m starting to seeing the “bones …Read more »


H&H Color Lab’s Sports Photography Commission Replacement Program

H&H wants to help photographers be more competitive, save money, and sell more. We think our Commission Replacement Program can do just that!!  It is a win/win program for sports photographers and the sports organization.  Here is how it works: The Concept: Commission replacement provides the sports league an opportunity to make extra money through …Read more »


School and Sports Photography Online Sales (Part 2)

Be sure to check out part 1 of this post from earlier this week, where we introduced school and sports photography online sales systems. Online Prepay If you are selling your school or sports photography using a prepay or proof plan flyer, consider selling your packages using online prepay.  When you add an option to your sales …Read more »


School and Sports Photography Online Sales (Part 1)

The tools available to professional photographers for online sales have matured dramatically in the last 3 years.   Each type of photography – weddings, portraits, commercial, stock, historical, corporate, event, school, sports – all have different tools needed to provide positive sales results online for that type of photography. While the market is crowded with options …Read more »


Professional Photographer Tips: Show and Sell

One of the most common complaints I hear from photographers is that that their clients only order small gift prints. To which I always ask “Do you show them anything else?


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