Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
“American Idol.” “The Biggest Loser.” Or an old favorite like“Dallas.” Why do people tune in week after week after week for the latest episode of their favorite characters’ lives? Because they want to find out what happens next. You can leverage this human tendency to want to stay up-to-date by writing an ongoing series for […]Read More
HHImageHost started three years ago as a way to help professional photographers sell volume school, sports and events online. Private studio branding, custom price lists, very low fees and broad product offering was what the consumer would see. Behind the scenes, however, the ability to market online sales in the ready to deliver school and […]Read More
Printing photos on metal has become more popular this year – but you still don’t see it commonly being displayed in homes. I believe there is definitely a market for metal prints. I also believe that it must be shown to sell. Metals have an edgy, contemporary look and feel to them. Therefore, it is […]Read More
Georgia McCabe takes us through some useful tips and tricks for optimizing Facebook activities. Interesting ways for navigating Facebook and for getting the most for your efforts. As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” appear in print in the book […]Read More
The economic recession of 2009 adversely impacted nearly every category of photographic products and services, with one big exception — photo books. Lyra Research says the market for photo books has been increasing for several years — and forecasts it will continue to rise, reaching 92.3 million in 2014, for a compound annual growth rate […]Read More
I don’t know about you, but I love, love, love to sell prints. Just good ole’ prints, you know the 5×7, 8×10 photographic prints? It seems to me that the basic 8×10 and 5×7 prints have been forgotten by many professional photographers. Wow, what a missed opportunity in my mind’s eye.Read More