Photography Marketing

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
 

Take Advantage Of Paid Advertising for Your Photography Business

how to use the google keyword planner
If you want to breathe new life into your photography business you might want to consider paying for traffic. Paid traffic sources, such as Google’s AdWords or Facebook’s ads, can be leveraged to drive more traffic to your site and, ultimately, net you more sales. You can target ads to reach your precise audience By ...Read more »

Link Building for Photographers: Find Your Links

link building
Building links to your website is a huge contributor to whether or not it will get found online. Links (and social media sharing) from reputable sources help boost your website’s trustworthiness and authority within the search engines’ “eyes”, making it easier for your site to rank for relevant keywords. Just because you got a link ...Read more »

How to Increase Sales on 2nd Sale Opportunities

how to increase sports photography sales
Fall school pictures are under way and it is time to do online 2nd Sales for school families.  H&H Color Lab’s online sales tool is HHImageHost and it is a great way to take the images you already have, and provide families another opportunity to purchase gifts and additional prints. Here are our recommendations for ...Read more »

4 Tips to Improve Your Sales with Pinterest

pinterest tips for professional photographers
Pinterest Tip #1 – Get past portfolio-think. Is this you? You know about Pinterest, but you think, “My website already shows my portfolios.” Or maybe you are showcasing your portfolios on Pinterest—but haven’t had chance to take it further. If you think Pinterest is about showing what you can do for clients, you’re partly right. ...Read more »

How to Use Google’s New Keyword Planner Tool for Research

how to use the google keyword planner
Google recently axed it’s easy-to-use Keyword Tool, for a slightly less easy-to-use “Keyword Planner”. The move makes sense for Google, as the Planner integrates much better into AdWords (where Google makes all of its money). The new Planner is a great tool, but a little tricky to use for first timers. Here’s our guide on ...Read more »

Five Things Every Photography Studio Website Needs

websites for photographers
Photography Website Tip #1 – Include Pictures File this tip under “well, duh”. You’re a photographer, so your website needs to show off your work in the most complimentary way possible. Share pictures of your most photogenic subjects and show off the wide variety of skills you have. Show the consumer that you’re a great ...Read more »
H&H Color Lab