H and H Color Lab - Professional Photo Lab Blog

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
 

The tools available to professional photographers for online sales have matured dramatically in the last 3 years.   Each type of photography – weddings, portraits, commercial, stock, historical, corporate, event, school, sports – all have different tools needed to provide positive sales results online for that type of photography. While the market is crowded with options […]

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One of the most common complaints I hear from photographers is that that their clients only order small gift prints. To which I always ask “Do you show them anything else?

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Getting a new contract is great and it gives you a great feeling of accomplishment, but keeping the contracts you already have will provide a solid foundation to your business.  With that in mind, here are some tips to help you successfully keep your present contracts and the cash flow that comes with it. 1) […]

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In today’s video blog post, guest blogger Georgia McCabe describes sample holiday campaign ideas and how professional photographers can increase holiday sales with Social Media: Guest Post by Georgia McCabe – As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” appear in print […]

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Take a look at the Google results for a search like “Kansas City Wedding Photos:” The first thing that catches your eye on that page is the photos. Imagine being able to get your photos there, right in front of the people who are looking for your services most. If you were able to get […]

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Mobile content marketing is a rich and rewarding addition to your master marketing plan. It doesn’t matter what type of photography you specialize in – reaching your potential customers in this way will produce a harvest of benefits all round. This post is designed to help professional photographers make the shift to thinking “mobile” and […]

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