Photography Marketing

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.

Adding Watermarks in Lightroom and Photoshop

Adding watermarks in Photoshop and Lightroom
Copyright is an important issue for professional photographers in this digital age.  Our Digital Guy, Bentley Skeie, has put together a few videos that show you how to add watermarks and logos to your images in Lightroom and in Photoshop. Adding Logos and Watermarks in Lightroom Video: Adding Watermarks in Lightroom Adding Logos and Watermarks ...Read more »

Optimizing Your Photography Website for Local Search

photography studio marketing
Google – love it or hate it… your business can’t do without it. It’s not uncommon for more than 50% of a website’s traffic to come from Google or other search engines. If you run a business with local clientele, you want to be found locally when people are searching for what you do! For ...Read more »

Optimizing Images for the Web Means Several Things

Optimizing photos for the web
As a photographer, you’re probably already taking steps to optimize images for the web, but here’s an overview of our best practices: Optimize File Size and Dimensions This one is a no-brainer, and you’re probably already aware of it. If you’re displaying photos on the web, you need to reduce the file sizes so they ...Read more »

Wedding Albums and Books for the Professional Photographer

  Wedding Albums and Books for the Professional Photographer Fulfilling our clients needs, not just their wants I have to be honest. I didn’t think about the value of an album until later in my life. However, they surrounded me growing up. My mom and dad had a beautiful wedding album and so did my ...Read more »

Marketing Tips for Local Photographers

  Do you own a local photography business? Are you looking to get seen and heard in your local market? There are so many ways to increase awareness and gain business through various marketing techniques both online and in person. Read on for some great ideas on how to get your local photography business booming! ...Read more »

Including Accordion Minis in Your Product Line

Accordian Minis Full Shot
Post by: Ariana Falerni Accordion minis are one of my favorite products that I offer to my clients.  Chances are, if you’ve shown them to your own clients you know why: Moms in particular go crazy for them! The cuteness gets them at hello, but then there’s also the fact that you can include a surprising ...Read more »
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