H and H Color Lab - Professional Photo Lab Blog

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
 

pinterest tips for professional photographers

Pinterest Tip #1 – Get past portfolio-think. Is this you? You know about Pinterest, but you think, “My website already shows my portfolios.” Or maybe you are showcasing your portfolios on Pinterest—but haven’t had chance to take it further. If you think Pinterest is about showing what you can do for clients, you’re partly right. […]

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how to use the google keyword planner

Google recently axed it’s easy-to-use Keyword Tool, for a slightly less easy-to-use “Keyword Planner”. The move makes sense for Google, as the Planner integrates much better into AdWords (where Google makes all of its money). The new Planner is a great tool, but a little tricky to use for first timers. Here’s our guide on […]

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websites for photographers

Photography Website Tip #1 – Include Pictures File this tip under “well, duh”. You’re a photographer, so your website needs to show off your work in the most complimentary way possible. Share pictures of your most photogenic subjects and show off the wide variety of skills you have. Show the consumer that you’re a great […]

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mobile marketing tips for photographers

More and more individuals are using their smartphones to listen, view, read or search for information and content. Much of what they previously did on their computers, such as checking email, paying bills, shopping etc. is now being done on their mobile phones or tablets. In order to understand how you can use these devices […]

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marketing your photo portfolio

Having an online photography portfolio is great, but what if I told you a (not so) secret that can transform your website visitors into potential customers? In this article, you are going to learn just how to go about it. Having a portfolio begins with finding the perfect camera and equipment to suit your needs. Next […]

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canvas photo printing for photographers

I just wanted to share something that has been quite helpful for both me and my professional photography clients.  I call it the “larger-than-life” scenario. There are certainly many useful tools and software programs available to help our clients visualize how a photographic art piece will look on their wall.  These programs show the print […]

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