H and H Color Lab - Professional Photo Lab Blog

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
 

how to use the google keyword planner

Google recently axed it’s easy-to-use Keyword Tool, for a slightly less easy-to-use “Keyword Planner”. The move makes sense for Google, as the Planner integrates much better into AdWords (where Google makes all of its money). The new Planner is a great tool, but a little tricky to use for first timers. Here’s our guide on […]

Read More

websites for photographers

Photography Website Tip #1 – Include Pictures File this tip under “well, duh”. You’re a photographer, so your website needs to show off your work in the most complimentary way possible. Share pictures of your most photogenic subjects and show off the wide variety of skills you have. Show the consumer that you’re a great […]

Read More

mobile marketing tips for photographers

More and more individuals are using their smartphones to listen, view, read or search for information and content. Much of what they previously did on their computers, such as checking email, paying bills, shopping etc. is now being done on their mobile phones or tablets. In order to understand how you can use these devices […]

Read More

marketing your photo portfolio

Having an online photography portfolio is great, but what if I told you a (not so) secret that can transform your website visitors into potential customers? In this article, you are going to learn just how to go about it. Having a portfolio begins with finding the perfect camera and equipment to suit your needs. Next […]

Read More

canvas photo printing for photographers

I just wanted to share something that has been quite helpful for both me and my professional photography clients.  I call it the “larger-than-life” scenario. There are certainly many useful tools and software programs available to help our clients visualize how a photographic art piece will look on their wall.  These programs show the print […]

Read More

Have you heard of a locavore? It’s someone who only eats food that’s grown locally, on a small local farm. Extend this idea to all local products and services – like yours – from small businesses, and you’ve got the idea behind Small Business Saturday. It’s a promotion designed to help small businesses get their […]

Read More